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3 Social Media Marketing Tactics to Help Improve Your Conversion Rates

Social media is in virtually everyone's hands at this point. And that pun was intended. Social media is in virtually everyone's hands at this point: With a phone or tablet, you're connected. In fact,   there are 2.3 billion active users   on social media presently and those numbers are on the rise. This is great news for any business owner who is social media savvy. It means that as the number of people logging into social media increases, so does your potential client base. But, there's a problem: How can you convert these social media users to become your clients? The answer is simple: With an effective social media marketing strategy, you can increase your conversions and boost your sales or signups. But, first you must acquaint yourself with the tips, tricks and tactics to make high conversion rates a reality. Here's how you can get started. Boost engagement. It's called "social media": You're expected to   socialize . Tha

13 Proven Tips on Running Successful Social Media Campaigns

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Running social media campaigns can be quite different from  managing your social media profiles  on an ongoing basis. Unlike your ongoing  social media marketing , campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your usual  social media marketing strategy . So how do you run a successful social media campaign? Through case studies of successful social media campaigns by companies like Airbnb, Coca-Cola and Starbucks, you’ll learn actionable tips on increasing the reach and engagement of your next campaign. 13 Proven tips on running successful social media campaigns Here’s a quick overview of all the 13 social media campaign tips. Feel free to click on the tip that interests you the most to jump to that tip. Use existing platform