KACHARAGADLA

You don't have to be Tinder to light a fire under your customer base, with word-of-mouth marketing tactics. Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business. Tinder -- the location-based dating service that facilitates matchups between interested parties -- used a tactic best described as word-of-mouth advertising in a digital format To successfuly launch its app. In a recent   podcast , Tinder co-founder and CEO Sean Rad revealed that the company grew by 50 percent the day after it texted 500 individuals a link to its app. That tactic and other word-of-mouth campaigns grew Tinder's customer base from 20,000 to 500,000 users in less than a month. Clearly, entrepreneurs hoping to quickly reach and grow their own customer bases must embrace social media in all its forms. Social media's free word-of-mouth nature can attract and engage potential customers at a stage in the compan

You can't always wait for inspiration. Sometimes you have to hunt it down. Consider this list of tricks and strategies your roadmap, all planned out with the benefit of the latest research and expert advice. You might even bookmark this page -- chances are you'll need a creative boost before you know it.