KACHARAGADLA

There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable. For example, discussions on whether the internet is a better invention than the wheel are more likely to reveal personal preferences than logical argumentation. Likewise, experts disagree on the type and level of innovation that is most beneficial for organizations. Some   studies   suggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, but   others   show that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty. There is also inconclusive evidence on whether we should pay attention to consumers’ views, with some   studies   showing that a customer focus is detrimental for innovation because it equates to playing catch-up, but   others   arguing for it. Even Henry Ford’s famous quote on the subject – “if I had asked people what they

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