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The World's Most Reputable Companies In 2017

For the second year in a row, Rolex has topped the list of the most reputable companies on the planet. The Swiss watchmaker’s retention of the top position comes on the back of strong scores in various categories but most remarkably in the perception of its performance, and products and services. The ranking, which highlights the top 100 most reputable companies based on feedback collected from some 170,000 respondents familiar with them, is compiled annually by  The Reputation Institute  (RI), a reputation management consulting firm based in Boston that launched in 1997. Since its founding the firm has offered corporate clients strategies and insights into how they might gauge and improve their reputation among customers in various markets. RI records companies’ scores using its proprietary RepTrak Pulse measurement system, tracking company perception in seven categories: products & services, innovation, workplace, governance, citizenship, leadership and performa