KACHARAGADLA

These four companies manifest their brands in a way that is indistinguishable from their products or business activities. We are seeing a shift in what it means to be a brand and how to build your brand. From about 2007 or 2008 -- alongside the rise of social media as a mainstream technology -- we cultivated a mindset around building our  personal brands  (where the winners were the ones shouting the loudest). This in turn led us to reimagine business brands where the focus was on humanizing those brands. Brands evolved beyond the words and visuals to describe them and manifested more as “what we do, is our brand.” In recent times, this evolution has continued as brand building has focused on greater authenticity, transparency and empathy. This evolution has been  inspired   by consumers who have become more demanding of the businesses that supply them of products and services. Gone are the days where branding was considered a marketing activity purely for the benefit of th

When it comes to social media, it isn’t just enough to be   on   it. You need to know how to be effective   with   it. If you're not using social media to build your brand, you are missing out. Globally, a third of all digital consumers follow brands on social media, according to a 2016   report   from Global Web Index. Assuming you don't want to ignore a market of that size, you should be asking yourself: How do I build my brand on social media? Here are seven ways I’ve found from working with  Coaching clients  that make the biggest difference: 1. Pick the right social media platform . There are literally hundreds of platforms, and more spring up all the time. Not all of them are right for all brands, lead generation software company   Wishpond   notes. Facebook is by a wide margin the biggest and most-used network, so most brands will have some kind of presence there. However, if you sell to other businesses, LinkedIn may be a better choice. Likewise, young consumers