Information overload is everywhere , from non-stop news to rat-a-tat email inboxes. At the receiving end of this deluge of verbiage is thehuman brain — your brain— metaphorically endowed with a vacuum cleaner that sucksup information; a container for short-termmemory; a blender for integratinginformation; a memory bank for storing long-term information; a garbage disposal for getting rid of information; and a recycling machine extraordinaire. Using each of these functions effectively is critical if one wants to manage information overload ̶ simply using your brain for crossing items off your to-do list is poor use of a very sophisticated machine. Yet few people build the habits and lifestyles that allow for their brains to function at their best. At the core of managing information overload is the ability to know which function to use, and how and when to use it. The six principles below can serve as a guide to the proper brain hygiene for managing infor
PRINT & PACKAGING | DIGITAL MEDIA | BRANDING | RESEARCH