KACHARAGADLA

Trademarks today not only play an impeccable role in luring eyeballs but personifying and shaping up the stature of a company as well. But before we engulf ourselves anymore with this one heck of a word, let us first understand what it is and what it stands for. What is a Trademark? A trademark is any unique sign or identity logo used by a company or product to distinguish itself from the rest, ergo, giving it unique identity of its own that not only categorizes it in a class of its own but helps carve a niche for it in the society. A trademark not only helps protect your identity but also to establish it. Why do you need a trademark? The answer to this question is as simple as is the question. Let us explain this to you with the help of an example. Let’s say you buy a pet dog and name him Scooby. Now, this dog answers to the name Scooby and nothing else; not dog, not doggy, not eddy, not scrabby either, just Scooby. Ergo, what we are trying to establish here is that the na