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Showing posts with the label Marketing Strategy.

10 Marketing Strategies to Fuel Your Business Growth

You need more than one strategy. You need a strategy for every opportunity. Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you're peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible. However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a  converting offer ? Today, with so much vying for our attention from social media, to  search engine optimization ,  blogging  and pay-per-click advertising, it's easy to see why most are ready to pull their hair out.

11 Free Marketing Tools Every Entrepreneur Can Use

Reach your audience effectively without compromising quality. If you're an entrepreneur just getting started, you know the meaning of a budget. You also probably know that in order to get your business idea off the ground, you have to reach your chosen audience at the right time. To help you do this cheaply, without compromising the quality of your marketing efforts, I've put together a list of the top 10 free marketing tools every entrepreneur should know. 1. Chattypeople Chatbots  have made their mark in the marketing world this year. Despite many still believing that the chatbot is just a customer care tool, others are seeing it as a must-have in their marketing strategies. Chatbot technology has improved significantly in the past decade, allowing marketers to create bots without any coding knowledge.  Chattypeople  is the perfect tool for those wanting to quickly create a Messenger chatbot. The platform allows entrepreneurs to create a bot that not only works s

3 Ways to Supercharge Your Content-Marketing Strategy

User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative comments. But if done right, it will pay off more than any other type of content marketing. A tech-savvy and social-media-focused audience appreciates the realism, the contributions of their peers, and the opportunity to be part of the conversation. Even with the inevitable (but hopefully infrequent) user rant, organic user reviews, commentary and conversation are the foundation of the most successful campaigns.  1.  Give your customers a voice. It’s naturally tempting to try to maintain absolute control over every piece of content that mentions your brand, but consumers know the difference between SEO article spam and meaningful content. Increasingly, consumers are more interested in seeing what other consumers have to say than they are in reading your own self-promotional puff pieces. Consumers no longer want to be told what to think -- they want to be part of the

10 Laws of Social Media Marketing

Leveraging the power of content and   social media marketing   can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line. 1.     The Law of Listening Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives. 2.   The Law of Focus It’s better to specialize than to be a jack-of-all-trades. A highly-focused social media and content marketing strategy intended t

Want to Attract More Loyal Customers? Focus on This Marketing Strategy.

Imagine your customers as faces in a crowd. As you stand on the stage, trying to engage with them about your product, you see some of them turn to talk to friends, yawn and text -- one even leaves to grab a soda. But you can also pick out a few faces that seem to be listening. Actually, they seem to be fully engaged -- even your jokes are a hit. Customer-centric marketing is about pitching your brand to those in the audience who are actually listening -- the ones you can bring real value to. (Let’s face it, the others are only there for the refreshments.) Forming a deep understanding of the customers who want to be there, their preferences and their patterns of behavior is the only way you can develop a truly effective customer-centered strategy to get the highest ROI. Customer-centric marketing isn’t just beneficial -- it’s essential. The world moves so quickly that the only way to compete is to nurture, protect and foster the bond you have with your top-notch customers. But you