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Lessons On Sales And Customer Relationships: Be Quick But Don't Hurry

Legendary Coach John Wooden Would Use This Phrase To Motivate His Teams Growing up I often heard my dad say; “Be quick, but don’t hurry.” He was quoting the famous UCLA men’s basketball coach, John Wooden, who won a record 10 national championships in 12 years. I would have never guessed it at the time, but this lesson at an early age has proven foundational for all aspects of my life, especially when it comes to sales and customer relationships. These words echo in my mind today as I think about how my dad tried to impart to my brother and me the value of a strong  work ethic  and persistence. It rankled him to watch a job done poorly just because someone was lazy and inefficient. He loathed a rushed process, cut corners, or when people scraped by doing the bare minimum. Quick Communication Versus Hurried Responses Effective communication is key to customer relationships. It is what makes the difference between going quickly and hurrying. Responsiveness is good busines