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Showing posts from August, 2021

Pay Attention to the Omnichannel Shopper

  There’s omnichannel chatter across the retail landscape that has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel, according to the "Omnichannel Imperative for Food Retailers Report" by Nielsen and FMI. As online capabilities have grown, the industry has largely concentrated on developing capabilities to facilitate shopping from all angles. The companies that now have those infrastructures in place are well-poised for success. That’s because at the end of 2019, more than 54 million U.S. households had transitioned to true omnichannel shoppers. That’s up 14% from just two years earlier, and it means that it’s time to put the consumer—not the channel—at the center of the equation. It’s possible that some market observers might have — not too long ago — believed that shopping would largely migrate online. Today, that mindset

188 Spam Words to Avoid: How to Stay Out of Spam Email Filters

Every email marketer’s worst nightmare: the spam folder. Nearly one in five emails get caught by a spam filter and sent to the spam folder. Spam filters check for red flags like: The use of certain words Links to sketchy websites Messages in ALL CAPS Colorful and different-sized fonts Broken HTML code Emails without an unsubscribe button In this article, we’re focusing on the first one: the use of certain words and phrases, aka spam trigger words. Keep reading to learn: What are spam trigger words? 188 spam words and phrases to avoid 6 deliverability tips to stay out of the spam folder What are spam trigger words? Spam trigger words are keywords or phrases email providers see as red flags. You’ll often find these words in emails that people mark as spam. As the saying goes, “if it sounds too good to be true, it probably is.” Spam filters catch suspicious words and phrases associated with: Scams Gimmicks Schemes Promises Free gifts Gmail’s spam filter caught all of these promotional ema