KACHARAGADLA

Sales and marketing is a numbers game. With 2.5 billion people online and more added every day, are the numbers working for you? Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, marketers invested more money in digital advertising than television advertising. Today, the people are on social media platforms. Nearly  2.5 billion  people use at least one social media platform each month, and companies like Facebook intended to keep expanding their reach until the whole world is on a social network. For entrepreneurs and business leaders, the movement from traditional marketing to digital marketing represents a significant opportunity for anyone interested in created new pockets of revenue. Consider that last year  nearly $27 billion  was spent on Facebook ads. If you are able to master Facebook marketing for a niche market that spends one ten thousandth of $27 billion, the total addressable market is still worth $2.7 million. Thi

Sales and marketing is a numbers game. With 2.5 billion people online and more added every day, are the numbers working for you? Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, marketers invested more money in digital advertising than television advertising. Today, the people are on social media platforms. Nearly  2.5 billion  people use at least one social media platform each month, and companies like Facebook intended to keep expanding their reach until the whole world is on a social network. For entrepreneurs and business leaders, the movement from traditional marketing to digital marketing represents a significant opportunity for anyone interested in created new pockets of revenue. Consider that last year  nearly $27 billion  was spent on Facebook ads. If you are able to master Facebook marketing for a niche market that spends one ten thousandth of $27 billion, the total addressable market is still worth $2.7 million

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how. Last year, I embarked upon a personal challenge to validate a business idea in 30 days . To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success . In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way,  right here in my validation challenge . Today, I want to share with

Universal App Campaign is Google’s latest take on app-advertising for developers. The feature was announced back in May at the company’s I/O Developer Conference and today, the web giant has made the tool publicly available. It can be accessed by anyone using the Google Play Developer Console starting today. Another development from the company is that Google has also released a new performance report for developers that will allow them to judge the popularity and other public stats of their Play Store listings and promotions. Google’s main motto regarding the Universal App Campaign, according to product manager for Google Play Ellie Powers, was that the company wanted to allow developers to say “here is my money and this is what I want to pay per user,” and then Google would take it from there and bring the developers’ visions into reality. The new approach makes advertising as easy as possible and this is what differentiates it from other ad-based products. The only drawbac

In a fragmented media landscape, advertisers are experimenting with their communication strategies and delivery platforms so that they remain in the consumers' consideration set The task before advertisers and marketers has never been more challenging. At the cost of sounding repetitive, they have a plethora of media options to choose from and fast changing consumption habits to reckon with. They are facing the challenge to devise  communication  campaigns that work on multiple platforms and promise measurable deliverables. Above all, the consumers' attention is a scarce resource. With such challenges thrown in, it is easy to surmise that it would take a lot for a brand to stand out in a cluttered market. The task is not just about evolving a brand message that is in tune with changing consumer tastes. It is also about choosing the right platform to make the maximum impact. Take the issue of growing competition. Look around you and you are bound to see every ca