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Showing posts from November, 2015

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7 Powerful Ways to Build Your Social Media Brand

When it comes to social media, it isn’t just enough to beonit. You need to know how to be effectivewithit. If you're not using social media to build your brand, you are missing out. Globally, a third of all digital consumers follow brands on social media, according to a 2016reportfrom Global Web Index. Assuming you don't want to ignore a market of that size, you should be asking yourself: How do I build my brand on social media? Here are seven ways I’ve found from working with Coaching clients that make the biggest difference: 1. Pick the right social media platform. There are literally hundreds of platforms, and more spring up all the time. Not all of them are right for all brands, lead generation software companyWishpondnotes. Facebook is by a wide margin the biggest and most-used network, so most brands will have some kind of presence there. However, if you sell to other businesses, LinkedIn may be a better choice. Likewise, young consumers are more likely to be active users …

Why Andhra Pradesh is best investment destination

A top delegation from Andhra Pradesh told the Indian Americans and others at the Regional Pravasi Bhartiya Divas here why it was wise to invest in the newly carved out State. The delegation was led by IYR Krishna Rao IAS, Chief Secretary and included J. Krishna Kishore IRS, Chief Executive Officer, AP Economic Development Board and Dr P. Ravikumar Vemuru, Advisor, NRI Affairs. The delegation explained that Andhra Pradesh ranks amongst top Indian states in creating conducive business environment. It holds the 2nd Rank amongst Indian States (World Bank Study for DIPP, Govt. of India, September 2015). Detailing the facilities the delegation members said in the field of Power, Andhra Pradesh was the 1st state in South India to offer 24X7 power to industry; capacity addition from 9,600 MW to 17,000 MW by 2019 through solar, wind, thermal; massive strengthening of electricity grid; focus on green energy projects and 3.5 GW of solar power capacity being added. On the issue of land acquisition, t…

The Essential Guide to Writing a Business Plan

President Dwight D. Eisenhower once said, “In preparing for battle I have always found that plans are useless, but planning is indispensable.” If you’re starting a business, you should have abusiness plan regardless of whether you’re bootstrapping it or looking for outside funding. The best sorts of business plans tell a clear story of what the company plans to do and how it will do it. Given the high failure rate of startups in their first year, a business plan is also an ideal opportunity to safely test out the feasibility of a business and spot flaws, set aside unrealistic projections and identify and analyze the competition. A business plan doesn’t need to be complicated, but for it to serve its purpose and set you up for success, it must be clear to whomever is reading your plan that you have a realistic handle on the why and how your business will be a success. To get you moving in the right direction, here’s a guide on how to write a business plan. Overall tipsThere’s a lot of advi…

The Ultimate Guide to Writing a Business Plan

Writing a business plan may sound difficult and dull -- and by “may,” we mean “definitely” -- but it doesn’t have to be. Yes, we know you’re eager to dive right in on that world-changing business idea, but having your strategy on paper is critical. In many ways, your business plan can act as a map in an entrepreneurial landscape full of potholes, dead-ends and uphill paths. With a business plan, potential investors can clearly see what they’ll be getting into, and you’ll be better prepared to explain exactly why they should be a part of your vision. Organizing your thoughts into written paragraphs can force you to think about your goals more deeply than you otherwise would. It also makes your strategy more real; now, rather than just saying you want to raise money, you have to think about how that’s going to happen, how much you need and how you’ll use it. Writing a business plan also forces you to articulate who your target customers are and what they need, as well as how you’ll attrac…