When it comes to social media, it isn’t just enough to be on it. You need to know how to be effective with it. If you're not using social media to build your brand, you are missing out. Globally, a third of all digital consumers follow brands on social media, according to a 2016 report from Global Web Index. Assuming you don't want to ignore a market of that size, you should be asking yourself: How do I build my brand on social media? Here are seven ways I’ve found from working with Coaching clients that make the biggest difference: 1. Pick the right social media platform . There are literally hundreds of platforms, and more spring up all the time. Not all of them are right for all brands, lead generation software company Wishpond notes. Facebook is by a wide margin the biggest and most-used network, so most brands will have some kind of presence there. However, if you sell to other businesses, LinkedIn may be a better choice. Likewise, young consumers
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