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Effective Branding Is a Smart Strategy for Improve Your Website's Search Metrics

Making your website appealing to your audience is pretty much the same as making it more appealing to Google. Once you have mastered getting traffic to your website you must learn how to engage those people to keep them on the site longer, improving your time on site and bounce rates.  This is important not only to engage and convert an audience, but these statistics also make your website search engine-lovable. Make your website load faster. This is one of the most crucial web metrics these days. Google takes into consideration the speed of your website when ranking search results, so if it takes too long to load, your website won’t be shown as high in search results as it would have otherwise. Visitors will bounce if the site takes forever to load. They won't wait around to find out if you have the best, most useful information your website. It’s annoying to watch a video that buffers all the time or images that take so long to load, they keep messing up the w

User experience (UX)

User experience   ( UX ) refers to a person's emotions and attitudes about using a particular   product ,   system   or service. User experience includes the practical, experiential, affective, meaningful and valuable aspects of human–computer interaction and product ownership. Additionally, it includes a person’s perceptions of system aspects such as utility, ease of use and efficiency. User experience may be considered subjective in nature to the degree that it is about individual perception and thought with respect to the system. User experience is dynamic as it is constantly modified over time due to changing usage circumstances and changes to individual systems as well as the wider usage context in which they can be found. Definitions The international standard on  ergonomics of human system interaction , ISO 9241-210, defines user experience as "a person's perceptions and responses that result from the use or anticipated use of a product, system or serv