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Showing posts with the label branding strategies

Packaging Redefined™️ by CPP

  We are offering concept-based packaging solutions; we invent and frame a revelatory structure with the name of “PACKAGING REDEFINED [PR]”, which is helpful to make your product packaging qualitative and innovative. PR is a strategic innovative program; it caters to the needs of multiple industry segments, through innovative, easy-to-use, secured, integrated, branding solutions in a build-as-you-grow, sell-as-you-design business model. PR serves its clients with the help of best practices gained through Premium Packaging experience, global market reach, skills, and delivery capabilities. The initiatives of the CPP Packaging Redefined concept in the field of Print and Packaging are concentrated on ensuring that productivity and branding gain access to quality products. Expedite use packaging design and development and delivery with built-in project management capabilities  Invented packaging and branding based omnichannel customer experiences and engagement  Increased loyalty, custom

Creating a Media Plan for Your Brand

Making a media plan before a product launch or while rebranding will help you focus on your overall message so your presence is consistent, wherever your audience sees it. A media plan encompasses every outlet you’re planning to use during a campaign, from organic to paid. Follow along as we show you exactly how we create our media plans so you can create some brand-building magic yourself. Who Can Use a Media Plan? Everyone! Media plans are an idea l  way to organize all media outlets  while preparing for product launches, new campaigns, and general strategy changes . These plans help keep everyone aligned before content creation and any paid media spend begins. Above All, Remember Your Goal Before making any firm plans, know your goal. Your KPIs will determine how you use each platform, so don’t skip it. Do you want to increase awareness or grow your Instagram engagement by a certain percentage? Increase sales to X amount each month? Whatever your goal is, solidify it before moving o

12 Ways to Elevate Your Personal Brand in 2018

Tips you can use next year to build your brand. If you aren't fully committed to building your  personal brand  yet, it's time to go all-in. I'm a huge advocate when it comes to personal branding -- it's how I built my first  marketing agency. I leveraged my personal  brand  and  bootstrappedits growth , allowing me to avoid taking out a business loan or giving up equity to an investor. To this day, I retain 100 percent ownership of every business I operate. When done right, you are able to establish yourself as an authority, create an authentic voice and attract business through transparency and expertise. I've discussed ways to  build your personal brand  in the past and mentioned some  online personal branding tools  that you can use -- and now I want to talk about effective strategies. I spoke with several  entrepreneurs  to come up with a list of a dozen ways you can elevate your personal brand in the upcoming year. 1. Launch a weekly email newsle

8 Steps to Spice Up Your Brand's Voice (Infographic)

Having a distinct and recognizable brand voice can really give your business a boost. As a brand, it's important to have a distinct and unique  brand voice  so people recognize it. However, creating that brand is often easier said than done. But with a few quick and easy tips, you'll be well on your way to creating a strong brand voice for your company. For starters, evaluate your brand's current voice, and decide what you like and don't like about it. Also look at how your brand voice has evolved and what it looked like in the past. Asking yourself these questions can help: Has it been consistent? Does it align with your  core values ? Still not sure where to start? Look around for  inspiration  -- examining how your competitors are developing their voices can help you figure out the right tone for yours. Creating an outline of this ideal voice and the steps that you'll need to take to get there will help create a clear, concise and actionable plan. That

10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer

Do your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone. Before you can agree on your collaboration terms, you need to find the right   influencer . This means doing your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone. You can start by learning what other companies are doing. Research your competitors and look at other brands that aren't necessarily competition, but share a similar demographic. Lastly, analyze the performance of your current posts and establish which ones are doing best and explore why. Once you've done your homework, get to learning! Ensure you and your marketing team know about the latest tools available on various social media platforms. Look at how several companies use them and implement this into your social media marketing plan. Now that you know what works best for your industry and brand, you can create the brief for your  influencer marketi