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Showing posts from June, 2015

Kacharagadla Featured Article

5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan toinvest more heavily in social media in the coming year to reach new followers and build brand reputation. 
Want to join their ranks and become known in your industry? Here’s everything you need to know about using social media to build your brand:
1. Choose networks that support your brand image. According to Convince and Convert, 22 percent of Americans use social media multiple times a day, making it one of the best mediums on which to build your brand. There are literally hundreds of social networks out there, but most of them aren’t worth investing your ti…

27 Quotes to Change How You Think About Problems

Great minds give you the benefit of their experience. It happens to even the most seasoned of entrepreneurs. You’ve built momentum for your latest project, you’re excited to embrace new challenges and you’ve visualized success at the end of the road. But all of a sudden an unexpected problem stops you dead in your tracks -- and this one seems impossible to solve.
Yes, major hurdles are disheartening, and they’re often unavoidable. But the way you engage with and think about problems directly influences your ability to solve them.
Here’s how some of the world’s smartest people think about problems and how you can learn to overcome them. “We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein“Problems are not stop signs, they are guidelines.” – Robert H. Shuller“All problems become smaller when you confront them instead of dodging them.” – William F. Halsey “Not everything that is faced can be changed. But nothing can be changed until it is faced…