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Showing posts from June, 2015

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The Five Characteristics of Successful Innovators

There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable. For example, discussions on whether the internet is a better invention than the wheel are more likely to reveal personal preferences than logical argumentation. Likewise, experts disagree on the type and level of innovation that is most beneficial for organizations. Somestudiessuggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, butothersshow that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty. There is also inconclusive evidence on whether we should pay attention to consumers’ views, with somestudiesshowing that a customer focus is detrimental for innovation because it equates to playing catch-up, butothersarguing for it. Even Henry Ford’s famous quote on the subject – “if I had asked people what they wanted, they would have said fast…

The 4 Essentials to Building Your Brand on Social Media

Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they’ve got to know who you are in the first place. Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan toinvest more heavily in social media in the coming year to reach new followers and build brand reputation. 
Want to join their ranks and become known in your industry? Here’s everything you need to know about using social media to build your brand:
1. Choose networks that support your brand image. According to Convince and Convert, 22 percent of Americans use social media multiple times a day, making it one of the best mediums on which to build your brand. There are literally hundreds of social networks out there, but most of them aren’t worth investing your ti…

27 Quotes to Change How You Think About Problems

Great minds give you the benefit of their experience. It happens to even the most seasoned of entrepreneurs. You’ve built momentum for your latest project, you’re excited to embrace new challenges and you’ve visualized success at the end of the road. But all of a sudden an unexpected problem stops you dead in your tracks -- and this one seems impossible to solve.
Yes, major hurdles are disheartening, and they’re often unavoidable. But the way you engage with and think about problems directly influences your ability to solve them.
Here’s how some of the world’s smartest people think about problems and how you can learn to overcome them. “We cannot solve our problems with the same thinking we used when we created them.” – Albert Einstein“Problems are not stop signs, they are guidelines.” – Robert H. Shuller“All problems become smaller when you confront them instead of dodging them.” – William F. Halsey “Not everything that is faced can be changed. But nothing can be changed until it is faced…