KACHARAGADLA

User-generated content is the riskiest of all marketing strategies because of the obvious potential for negative comments. But if done right, it will pay off more than any other type of content marketing. A tech-savvy and social-media-focused audience appreciates the realism, the contributions of their peers, and the opportunity to be part of the conversation. Even with the inevitable (but hopefully infrequent) user rant, organic user reviews, commentary and conversation are the foundation of the most successful campaigns.  1.  Give your customers a voice. It’s naturally tempting to try to maintain absolute control over every piece of content that mentions your brand, but consumers know the difference between SEO article spam and meaningful content. Increasingly, consumers are more interested in seeing what other consumers have to say than they are in reading your own self-promotional puff pieces. Consumers no longer want to be told what to think -- they want to be part of the