KACHARAGADLA

Learning from their past mistakes, e-commerce big boys have ramped-up their tech backbone infrastructure and forecasting capabilities to win over customers this sale season Last year Snapdeal' e-commerce platform handled 30 orders per second during the Diwali sale; this year it has handled 300 orders per second in its weekly festive sales. To handle huge traffic, the marketplace player has used a range of forecasting models and analytics tools to predict demand for products and ensure sufficient stocks are available with its sellers when the products goes on sale. It has 1,500 engineers to deal with the huge surge in traffic during sale time. Snapdeal is among the growing breed of ecommerce players in India that are leveraging technology to address sale-time woes. Flipkart, which had to issue an apology last year for jacked-up prices and product unavailability during the Big Billion Day, was able to run the show successfully this year with a few minor glitches on Day 1