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Every email marketer’s worst nightmare: the spam folder. Nearly one in five emails get caught by a spam filter and sent to the spam folder. Spam filters check for red flags like: The use of certain words Links to sketchy websites Messages in ALL CAPS Colorful and different-sized fonts Broken HTML code Emails without an unsubscribe button In this article, we’re focusing on the first one: the use of certain words and phrases, aka spam trigger words. Keep reading to learn: What are spam trigger words? 188 spam words and phrases to avoid 6 deliverability tips to stay out of the spam folder What are spam trigger words? Spam trigger words are keywords or phrases email providers see as red flags. You’ll often find these words in emails that people mark as spam. As the saying goes, “if it sounds too good to be true, it probably is.” Spam filters catch suspicious words and phrases associated with: Scams Gimmicks Schemes Promises Free gifts Gmail’s spam filter caught all of these promotional ema

Email is a lifesaver in lots of business situations, but it’s not the right channel for every message you need to send. When you send an email message that’s hundreds of words long, few recipients will be able to dig in and give your message the time you probably feel it deserves. Unless your recipient has asked you to communicate your thoughts in full detail in an email message, there is undoubtedly a better choice of medium. A more effective way to communicate a lengthy point of view or explanation is to talk live or meet in person. That way, you and your colleague, customer or vendor can talk through the points instead of your recipient having to integrate them one after the other in a long email message. Email is also bad for emotionally-laden messages. There is always a better way to communicate your strong feelings than to dash off an angry email message that cannot possibly make the relationship between you and the message recipient stronger. Here are ten times never t