KACHARAGADLA

Do your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone. Before you can agree on your collaboration terms, you need to find the right   influencer . This means doing your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone. You can start by learning what other companies are doing. Research your competitors and look at other brands that aren't necessarily competition, but share a similar demographic. Lastly, analyze the performance of your current posts and establish which ones are doing best and explore why. Once you've done your homework, get to learning! Ensure you and your marketing team know about the latest tools available on various social media platforms. Look at how several companies use them and implement this into your social media marketing plan. Now that you know what works best for your industry and brand, you can create the brief for your  influencer marketi

Use these steps to get your branding identity back on course to projecting a clear and concise message. With so much content flowing through an organization, from ad campaigns and branded marketing materials to digital media content and social media updates, it’s easy to see how a company could get a little lost while trying to maintain a consistent brand identity. Multiple people creating many branded elements can make it difficult to keep things aligned. For both big corporations and small business, it can be easy to veer off course, sometimes without even realizing it. The lack of consistency may not be noticeable at first, but failing to identify and stick to a consistent brand identity can eventually have a negative impact. The brand can become disjointed, unreliable and divided so much that it confuses customers, clients, employees, and even the executive team. So, if you feel like you’re starting lose the identify of your brand throughout your organization, use

For the last five years, Apple held on to the title of the world’s most valuable brand. Then this year, the iPhone maker lost the top spot to Google, according to consultancy  Brand Finance’s Global 500 rankings . As Apple’s brand value tumbled 27% to $107.1 billion in 2016, Google’s increased to $109.5 billion. Amazon, with 53% brand value growth, was close behind at $106.4 billion. Image: Brand Finance Global 500 2017 Eight of the top 10 brands on Brand Finance’s 2017 list are American, reflecting the global dominance of US brands. So where does this leave the rest of the world? Visualizing brands as countries Using Brand Finance’s ranking, cost information website  HowMuch.net  has taken the most valuable brands in selected countries and turned them into a map. Each country is sized to reflect the global value of its biggest brand. After Google, the next most valuable national brand is South Korea’s Samsung, which is in sixth place on the Global 500 list at