Skip to main content

Posts

Showing posts from April, 2017

Kacharagadla Featured Article

10 Proven Ways to Make Millions on Social Media

Sales and marketing is a numbers game. With 2.5 billion people online and more added every day, are the numbers working for you?
Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, marketers invested more money in digital advertising than television advertising. Today, the people are on social media platforms. Nearly 2.5 billion people use at least one social media platform each month, and companies like Facebook intended to keep expanding their reach until the whole world is on a social network.
For entrepreneurs and business leaders, the movement from traditional marketing to digital marketing represents a significant opportunity for anyone interested in created new pockets of revenue. Consider that last year nearly $27 billion was spent on Facebook ads. If you are able to master Facebook marketing for a niche market that spends one ten thousandth of $27 billion, the total addressable market is still worth $2.7 million. This indicates h…

Millennials, Get Off Your Assets To Take Charge Of Your Financial Future

I’m not just picking on Millennials. Well, maybe I am.  We have all read about the financial plight of Millennials, who are not only drowning in student loan debt, but other loans and expenses as well. These loans and expenses include car payments, rents or mortgages, and credit card bills. As a Baby Boomer, who has “been there, done that,” I feel your pain; however, it is time for Millennials to focus on the road ahead and find ways to secure their financial futures. Undoubtedly, the ability of Millennials to save and invest will be met by challenges.  According to a study by the National Endowment for Financial Education, “Two-thirds of Millennials have at least one long-term debt (student loan, home mortgage, car loan) …” Even more shocking, the study found that “Nearly 30% of those [Millennials] with checking accounts had overdrawn their account in the prior 12 months… [and]… nearly 20 percent of those with a self-directed retirement account either took a loan or made a hardship …

OPPO launches the new bold variant of F3 Plus – Black Edition

OPPO, an ever-evolving global Smartphone brand,has officially begun the sale of the F3 Plus black edition on April 15. This black-hued variant of the flagship F3 Plus features OPPO’s unique dual selfie camera: a 16MP front-facing selfie camera and afirst-of-its-kindwide-anglegroup selfie camera, Priced at Rs 30,990, the F3 Plus black edition is an alternate color option along with the previously announced gold edition,and will be available in India. “The black color offers a sleek and contemporary style that has been popular with smartphone users around the world. Most importantly, we want to give our customers the ability to personalize their F3 Plus by offering a variety of color options,” said Sky Li, OPPO Vice President and Managing Director of International Mobile Business.
In addition to the dual selfie camera, the F3 Plus also contains a powerful 16-megapixel rear-facing camera. It utilizes a customized IMX398 sensor, OPPO’s pioneering dual PDAF and f/1.7 big aperture to ensure p…

Four Ways That Technology Can Reinvent Work In The Digital Age

In the 1800s, it was machine-powered looms that replaced human hand weavers. Today, digital technology is disrupting work for working people — blue- and white-collar alike — in every occupation. Advances in fields such as artificial intelligence and robotics are making it increasingly possible for machines to perform not only physical but also cognitive tasks, according to a new report on IT and the U.S. workforce, published by the National Academies of Sciences, Engineering, and Medicine. But this story is probably not news to anyone anymore. Most of us are aware that as we enter this new Industrial Revolution, automation and digital devices are upending jobs, from cashiers to automotive assembly-line workers. Yet there is an upside, which we don’t hear as much about. While technology can jettison many existing jobs, it’s also constantly creating new jobs and new conveniences. Globally, career taxi drivers now compete for passengers with Lyft and Uber drivers, and new industries, li…

How To Avoid Self-Induced Stress And Decision Fatigue In Business

Not too long ago I finally went to the doctor for my annual physical. When I got the results back, it looked like I was healthy for a person my age. The results were right where they should be, except for one: my stress hormones. Apparently, my cortisol levels were incredibly high. Naturally, the doctor was concerned and wanted to dig deeper. Once she found out that I was an entrepreneur, she stopped her line of questioning. “That explains everything,” she replied with supreme confidence. “Almost all of my entrepreneur patients experience the same thing.” And with that, she sent me on my way with instructions to “try and relax.” It’s no secret that running a business is stressful. In fact, for the average entrepreneur, there are so many stressors and decision points throughout the day that at some point the quality of the decisions being made begins to deteriorate rapidly. This impaired ability to make good decisions is called decision fatigue, and it plagues leaders and entrepreneurs ali…

5 Changes I'm Making to My Social Media Marketing in 2017

If there’s one thing you can rely on, it’s change – especially when it comes to social media. It seems like every day there’s some new feature or new technology that is taking the digital landscape by storm. And social media isn’t showing any signs of slowing down yet. Today, one-third of the world’s population uses social media networks on a regular basis. With so much constant change, it’s the brands that can keep up and roll with the punches that are going to be the ones to succeed on social. But to keep up and stay ahead of the competition, businesses must understand the latest trends and how to use them effectively. If your brand is still stuck using Google+, it may be time for an upgrade. Here are five of the latest social media marketing trends that I want to incorporate into my strategy this year – you may want to consider them for yours, too. 1. Live Video In 2016, 14% of marketers experimented with live video, and that number is only going to climb this year. We saw live vid…