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Showing posts with the label Local Ad Products

Facebook Expands Local Ad Products For Businesses With Multiple Storefronts

Businesses with multiple storefronts can now translate into even more advertising deals for Facebook. On Thursday,  Facebook   FB +4.63%  announced the launch of two new local marketing products  aimed at making it easier for businesses with multiple locations to create local ads for each store and better understand customers in each area. The first new tool allows businesses to easily create location-specific ads based on each of their “Pages.” The update allows  businesses  to use the Pages for each of their locations to pull in different ad copy, links and call-to-action buttons, making unique ads for individual stores. For example, a cafe using the product, called “local awareness ads,” could choose to automatically insert a different city name in their ad, depending on the location of the people seeing the ad. People in San Francisco might see, “Join us for dinner in San Francisco,” while those in Dallas would see “Join us for dinner in Dallas.” Call-to-action buttons such