KACHARAGADLA

Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash. Startups face many challenges, but none as precarious or life-threatening as the struggle to remain cash positive. The  Minority Business Development Agency  (MBDA) estimates the average cost to start a business to be  in the neighborhood of $30,000 ; and there’s significant variance in this figure, with some businesses starting out for just a few hundred dollars and others requiring upwards of millions. But, remember: These numbers are only startup costs. In addition, new companies have to pay thousands a month in team salaries, office-leasing fees, raw materials and other ongoing operational costs -- all while struggling to secure enough revenue to stay afloat. Caught in this dire financial balancing act, most entrepreneurs end up abandoning investments they come to view as superfluous, such as marketing and advertisi

Opportunity will find you and your business when you have a strong brand. If you don't have a powerful and visible personal brand, you are putting yourself at a disadvantage in almost every aspect of your professional, business and personal life. Personal branding has become a requirement for anyone looking to grow their business, get a better job, get noticed by the press, take their career to the next level or meet new, high quality friends. Personal branding is the practice of people marketing themselves and their careers as brands -- the ongoing process of establishing a prescribed image or impression in the mind of others about an individual. Everyone has a unique personal brand, whether they know it or not. But what we should all be striving for is a powerful, attractive and visible personal brand. I define that as an online and in-person authentic display of the engaging aspects of your professional and personal activities and interests. In my previous artic

Somethings work regardless what your business is. Sometimes the most valuable advice comes from your fellow entrepreneurs, not the CEO of a Fortune 500 company. At Facebook, we know that behind every business is a person, and behind every person is a story – with insights and advice to share. That’s why we created the Small Business Council which consists of entrepreneurs who share a common belief in the importance of serving their customers, their communities, and each other. Each year we meet with our U.S. Small Business Council members to hear from small businesses across a variety of industries, sizes and geographies. Earlier this year I had the pleasure of meeting our newest 2017 Small Business Council members to learn from them and help them support their communities and fellow businesses. Here are a few of my favorite tips directly from the Small Business Council members past and present: Learn from and connect with other businesses. “Visit your competitio

Even in this world of technology, no customer desires to learn from machines, but wants fellow human beings to solve their problems Communication  is the key to today’s successful business. The better the communication between your business and your clients, the better chance you have of retaining your customers. In a world where news travels faster than the speed of light, it becomes imperative for your business to stay up-to-speed when communicating with your customers. Communication Key to Good Customer Experience   Simply stated, communication is the key to a good customer experience. Research suggests that 83% of all clients would, on any particular website at one time or another, be in need of customer service. It is precisely  this service  that would be responsible for making or breaking a deal for your business. To help you enhance your customer’s experience, we’ve prepared a short guide to assist you with optimizing your communication channels: 1. Offe

Kikkerland's annual design competition results in an unexpected bestseller. Dutch design firm  Kikkerland  is known for bringing whimsy to utilitarian products -- say, a cocktail shaker in the shape of a maraca, or a portable barbecue in the shape of a suitcase. So it was surprised when one of its most successful products of the past year was a… cord organizer.  The product, the Cable Loft, was born out of Kikkerland’s annual Design Challenge, in which the brand partners with a retail company and a team of student designers, who submit problem-solving ideas for one particular challenge. For 2016, the challenge brought together The Container Store and students from the Rhode Island School of Design, who were asked to create a product for the digitally connected home. Students went through multiple rounds of presentations and  critiques  before final prototypes were submitted to buyers for consideration. Cable Loft -- an organizational home for a power strip and the

We’re hard on ourselves professionally. Competition is fierce in the business world. We compare ourselves to the competition every chance we get. But I’m here to tell you to stop. Stop the comparisons. They’re doing nothing to your competition. Much like disliking a person that doesn’t know you exist, it only hurts you. Emotional energy is what makes us great. It is the blood, sweat and tears that we experience when pursuing our deepest passions and dreams. The smile that comes when you get the sale or the tarnished ego that ensues when you don’t. It’s the yearning desire to want more and to keep pushing. It can also be very draining and damaging if you don’t focus on the necessity of positive emotional energy. Do not sabotage yourself by draining your emotional energy on what everyone else is doing better than you. Your craft needs that emotional energy much more than your competition. Your craft needs your passion, your fire and your creative genius to push forward. Your co