Many cash-strapped startups abandon the "superfluous" investment of marketing. Big mistake, because marketing can actually provide that cash.
Startups face many challenges, but none as precarious or life-threatening as the struggle to remain cash positive. The Minority Business Development Agency (MBDA) estimates the average cost to start a business to be in the neighborhood of $30,000; and there’s significant variance in this figure, with some businesses starting out for just a few hundred dollars and others requiring upwards of millions.
But, remember: These numbers are only startup costs. In addition, new companies have to pay thousands a month in team salaries, office-leasing fees, raw materials and other ongoing operational costs -- all while struggling to secure enough revenue to stay afloat.
2. Press releases and news features
3. Content marketing
5. Social media marketing
6. Email marketing
7. PPC ads
8. Personal branding
9. Forums and groups