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Showing posts with the label Millennials

Business: How To Woo Millennials To Your Small Business

Millennials have gotten some bad press over the years, particularly in relation to business matters. But don’t let it fool you. These are high-value customers you absolutely want to attract to your business. The first thing to understand about millennials is that most of them aren’t kids anymore. They’re full-grown adults. While there’s no official start date for the millennial generation, Pew Research defines them as anyone between 19 and 35 as of this year. These are people who are well underway with all the trappings of adult life. By their late twenties, many people have gotten married, even started a family. They might have seen a few promotions at work, too. Some of them will be in mid or possibly even upper management. There are also  more millennials now  than any other age group. They’ve got the  buying power  (an estimated $2.45 trillion in 2015) to prove it, too. All those things make millennials a group any small business would love to attract. So here’s a few t