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Showing posts from September, 2014

Kacharagadla Featured Article

10 Proven Ways to Make Millions on Social Media

Sales and marketing is a numbers game. With 2.5 billion people online and more added every day, are the numbers working for you?
Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, marketers invested more money in digital advertising than television advertising. Today, the people are on social media platforms. Nearly 2.5 billion people use at least one social media platform each month, and companies like Facebook intended to keep expanding their reach until the whole world is on a social network.
For entrepreneurs and business leaders, the movement from traditional marketing to digital marketing represents a significant opportunity for anyone interested in created new pockets of revenue. Consider that last year nearly $27 billion was spent on Facebook ads. If you are able to master Facebook marketing for a niche market that spends one ten thousandth of $27 billion, the total addressable market is still worth $2.7 million. This indicates h…

Growing the India-U.S. Trade and Investment Relationship

In this India-U.S. Policy Memo, Joshua Meltzer outlines the state of India-U.S. trade and investment relations. He emphasizes that, despite the impressive growth in the economic relationship, there remains significant room for improvement. He offers recommendations on how to enhance these ties. There are significant opportunities for India and the U.S. to deepen the bilateral trade and investment relationship. While the economic relationship has seen impressive growth over the last 10 years, this has been off a low base and there remains significant room for improvement. For instance, U.S. goods trade with China, a country with a comparable population, was over $560 billion in 2013—almost nine times U.S. trade with India. Another instance: South Korea, a country whose GDP is 60 percent that of India’s, in 2013 had a similar level of goods trade with the U.S. as did India. Indian barriers to trade and investment, including lack of intellectual property protection and enforcement, conti…