KACHARAGADLA

  There’s omnichannel chatter across the retail landscape that has been building for quite some time. But now that 44% of American households are actively buying food both on- and offline, the industry needs to focus more on the consumer and less on the physical channel, according to the "Omnichannel Imperative for Food Retailers Report" by Nielsen and FMI. As online capabilities have grown, the industry has largely concentrated on developing capabilities to facilitate shopping from all angles. The companies that now have those infrastructures in place are well-poised for success. That’s because at the end of 2019, more than 54 million U.S. households had transitioned to true omnichannel shoppers. That’s up 14% from just two years earlier, and it means that it’s time to put the consumer—not the channel—at the center of the equation. It’s possible that some market observers might have — not too long ago — believed that shopping would largely migrate online. Today, that mindset

Annual Awards Program Recognizes Innovation in the Global Remote Technology Industry   Canva , the global visual communications platform, has won the 2021 “Overall Design Collaboration Company of the Year” award by  RemoteTech Breakthrough,  a leading independent market intelligence organization. The awards program, which honors the standout companies and services that enable distributed teams, recognized Canva for offering an intuitive end-to-end design collaboration platform that empowers teams of all sizes to streamline creativity.  “Today, almost all work teams are required to design, whether that’s a sales team creating a presentation, a marketing team creating a social post, or an internal communications team building a newsletter,” said Rob Kawalsky, Head of Product at Canva. “We are thrilled to be recognized for our continued investment in making design and collaboration across teams and timezones seamless. Canva is the only platform that encompasses the entire visual communica

  Global online design platform Canva is leading the charge into emerging social networks, today announcing a raft of new social media features including the ability to plan and schedule content directly from Canva as well as new templates and publishing options for TikTok and Instagram Reels. With much of Canva’s early success and exponential growth stemming from the overwhelming need for a quick and easy way to create eye-catching social media content, the design tool is now used by more than 30 million people from 190 countries creating everything from t-shirts to presentations, videos, posters and more. As Canva continues to double down on its rapidly growing marketing suite, the company is looking back to its roots, today announcing a raft of new features to further empower content creators and small businesses using social media to connect with their communities. Available from today to Canva Pro subscribers and more than 60,000 nonprofit organizations as part of Canva’s Nonprofi

In the past decade, what marketers do to engage customers has changed almost beyond recognition. With the possible exception of information technology, we can’t think of another discipline that has evolved so quickly. Tools and strategies that were cutting-edge just a few years ago are fast becoming obsolete, and new approaches are appearing every day. Yet in most companies the organizational structure of the marketing function hasn’t changed since the practice of brand management emerged, more than 40 years ago. Hidebound hierarchies from another era are still commonplace. Marketers understand that their organizations need an overhaul, and many chief marketing officers are tearing up their org charts. But in our research and our work with hundreds of global marketing organizations, we’ve found that those CMOs are struggling with how to draw the new chart. What does the ideal structure look like? Our answer is that this is the wrong question. A simple blueprint does not exist

NOTE FROM CANVA  It’s been a big year for us, and we hope it’s been an even bigger year for you. 2019 has seen Canva grow from the most accessible professional design platform on the market to a collaborative workspace for the most innovative organizations in the world. Let’s recap some of the highlights for Canva as we enter 2020. Here’s how 2019 finished up, by the numbers: Better by the billions How does 2 billion sound? That’s right, our amazing design community have created over 2 billion designs. Here’s to the next 2 billion from 2020… This October eclipsed a previous year’s worth of designs From one year to one month. More designs were created in one month alone (October this year) than in the entire year of 2016. Our active community got really busy Speed up your design! We wanted to create a space that elevates your content, a place that’s super easy to navigate and find exactly what you need right when you need it. Now Canva creates more than 3000 designs per minute, which is