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Showing posts with the label communication strategies

Improve on Your Communication Channel For Good Customer Experience

Even in this world of technology, no customer desires to learn from machines, but wants fellow human beings to solve their problems Communication  is the key to today’s successful business. The better the communication between your business and your clients, the better chance you have of retaining your customers. In a world where news travels faster than the speed of light, it becomes imperative for your business to stay up-to-speed when communicating with your customers. Communication Key to Good Customer Experience   Simply stated, communication is the key to a good customer experience. Research suggests that 83% of all clients would, on any particular website at one time or another, be in need of customer service. It is precisely  this service  that would be responsible for making or breaking a deal for your business. To help you enhance your customer’s experience, we’ve prepared a short guide to assist you with optimizing your communication channels: 1. Offe

Experimenting with communication strategies to beat the clutter

In a fragmented media landscape, advertisers are experimenting with their communication strategies and delivery platforms so that they remain in the consumers' consideration set The task before advertisers and marketers has never been more challenging. At the cost of sounding repetitive, they have a plethora of media options to choose from and fast changing consumption habits to reckon with. They are facing the challenge to devise  communication  campaigns that work on multiple platforms and promise measurable deliverables. Above all, the consumers' attention is a scarce resource. With such challenges thrown in, it is easy to surmise that it would take a lot for a brand to stand out in a cluttered market. The task is not just about evolving a brand message that is in tune with changing consumer tastes. It is also about choosing the right platform to make the maximum impact. Take the issue of growing competition. Look around you and you are bound to see every ca