KACHARAGADLA

Repeating the events of last year and showcasing their petty rivalry once again, Snapdeal founder Kunal Bahl and Flipkart founder Sachin Bansal had a verbal spat of words over investment giant Alibaba’s proposal to enter India directly. Sachin Bansal tweeted saying, “Alibaba deciding to start operations directly shows how badly their Indian investments have done so far" to which Kunal tweeted saying “Didn't Morgan Stanley just flush 5bn worth market cap in Flipkart down the (toilet emoji)? Focus on ur business not commentary :)” All humor and immaturity in washing dirty linen in public aside, the Tweets exchanged do highlight some valid points. Both arch rivals working in exactly the same industry already share a common ground of complains and have several issues that can be addressed. There is a lot of room for improvement and instead of focusing on taking jabs at each other, here are a few fields where technologically both giants can grow and mature at: Feedback

Amazon India has emerged as the top spender in the third quarter of 2015 Amazon, Flipkart, Snapdeal, Naaptol and a clutch of other e-commerce companies have been heavy advertisers across media, in regional as well as English language media, in the first nine months of 2015. A recent report by S-Group, TAM Media Research shows that IS-B2C (Internet Services and business to consumer) category has increased its ad spends by over 50 per cent in 2015 (three quarters), across all media. And Amazon India has emerged as the top spender in the third quarter of 2015. Between January 2015 and September 2015, ad volumes for online shopping companies have increased 62% for print, 78% for TV and 126% for radio over the same period in 2014   The number of online shopping advertisers has increased with the maximum numbers visible in print and radio; a rise of more than 32% is expected in the coming quarter (Q4 2015 over Q3 2015)   In Q3 2015 as compared to Q2 2014, Amazon

Call it the conversion room of the new age e-tail, Flipkart is introducing offline stores where the not-so-tech-savvy customers can browse and buy with assistance from a Flipkart staff. This assisted e-commerce model would help the customers to touch and feel the phone in designated stores, as per a news report in The Economic Times. This would be a boon for the customers in tier 3 and tier 4 towns, where the delivery can be received at the same stores or at home. According to  news reports , the Flipkart experience centres are available inside 30 outlets, across 19 cities, of the mobile retail chain Spice Hotspot. The ecommerce giant is in talks with eight to ten other offline mobile retail chains for the same. Meanwhile people can experience this module of shopping on through smartphone. "This is targeted mainly at places where online shopping is still catching up. Customers in tier-3 and tier-4 towns have heard about online shopping but are still circumspect,"

Celebrating the start of festive season, Big Billion Days will be the ultimate shopping event for customers to shop for gifts and other items for friends and family, it said. Homegrown  e-commerce firm Flipkart  announced on Monday the second edition of "Big Billion Sale," to be held between October 13 and 17. An app-only shopping event, Big Billion Days, will offer exciting offers and unbeatable discounts across 70+ product categories for customers to shop from,  the company  said. Celebrating the start of festive season, Big Billion Days will be the ultimate shopping event for customers to shop for gifts and other items for friends and family, it said. Stating that customers can shop across a range of categories during the five-day long shopping festival,  Flipkart  said Myntra will also be a part of Big Billion Days and will be presenting a curated selection from iconic fashion brands at never-before offers. Flipkart  had last year apologised for the glitches