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Showing posts from May, 2017

Kacharagadla Featured Article

5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

OPPO cheers for Team India with the ‘Black Version’ of OPPO F3

- The brand will be auctioning OPPO F3 Black BCCI Edition A new TVC celebrating OPPO’s collaboration with cricket and Team India
The camera phone brand OPPO, today launched a new version of the OPPO F3 - a new Black look priced at Rs 19,990 for the mid-range market. The recently launched OPPO F3 is the second in line dual front camera Selfie Expert after the F3 Plus. The F3 features a dual front camera - a 16-megapixel Selfie camera for individual selfies and a wide-angle lens for the group selfie. 
To cheer for upcoming Champions Trophy, the brand has also offered the black version which comes with a BCCI Logo, highlighting the OPPO and BCCI partnership. OPPO is the official sponsor of Team India, and by this association with BCCI the brand is looking forward to strengthening its relationship with the audiences especially the youth. The OPPO F3 BCCI Limited Edition will be auctioned one day before the India vs. Pakistan match, as a sign of its commitment to support Cricket in India an…

5 Steps to Becoming a More Recognizable Brand

Grow your business with these simple tips.
Do you have a favorite lunch spot? Maybe a cafe that once made a great impression on you? If so, that's the power of branding at work. Your brand image is often the difference between having a lifelong relationship with loyal customers and never being discovered at all. But, building an amazing brand doesn’t happen overnight. It takes time to figure out how to reach your audience in the most effective way possible. By following these simple (but often ignored) steps, you’ll develop a better understanding of what your customers want and how to exceed their expectations. 1. Focus on storytelling, not product featuresWithout a good brand story, your product holds no inherent or emotional value for your customers. As author and story coach Lisa Cron tells us, humans are hardwired to respond to stories. When a brand makes a deep impression on us, it impacts our buying behaviour. A 2013 Psychology Today piece showed that, when evaluating multiple b…

10 Horrible Habits That Destroy Your Happiness

Appreciating what we have and building on it is work. Feeling sorry for ourselves and staying stuck is no effort at all. We are all constantly in pursuit of happiness. Every day we make choices in life that affect how we feel and think about ourselves. We usually believe we are making good decisions that will bring us closer to a state of well-being. We naturally seek to avoid fear and create a comfortable life. The only problem is that sometimes the choices we make actually increase our anxiety and despair. We fall into bad habits that hurt us and destroy our chances of finding lasting contentment. You can stop the negative cycle and begin taking back your happiness by quashing these 10 horrible habits. 1. Constantly comparing yourself with others.The temptation to compare ourselves to others is almost overwhelming. However, constantly comparing ourselves to others will result in dissatisfaction with our own lives. It’s easy to look at someone else and think that they have the perfect car…

13 Proven Tips on Running Successful Social Media Campaigns

Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Running social media campaigns can be quite different from managing your social media profiles on an ongoing basis. Unlike your ongoing social media marketing, campaigns tend to be for a specific purpose and only last for a certain time period. The strategy you’d take for running a social media campaign might be different from your usual social media marketing strategy. So how do you run a successful social media campaign? Through case studies of successful social media campaigns by companies like Airbnb, Coca-Cola and Starbucks, you’ll learn actionable tips on increasing the reach and engagement of your next campaign. 13 Proven tips on running successful social media campaignsHere’s a quick overview of all the 13 social media campaign tips. Feel free to click on the tip that interests you the most to jump to that tip. Use existing platforms in a unique wayExperiment with new,…