Skip to main content

Kacharagadla Featured Article

The Five Characteristics of Successful Innovators

There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable. For example, discussions on whether the internet is a better invention than the wheel are more likely to reveal personal preferences than logical argumentation. Likewise, experts disagree on the type and level of innovation that is most beneficial for organizations. Somestudiessuggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, butothersshow that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty. There is also inconclusive evidence on whether we should pay attention to consumers’ views, with somestudiesshowing that a customer focus is detrimental for innovation because it equates to playing catch-up, butothersarguing for it. Even Henry Ford’s famous quote on the subject – “if I had asked people what they wanted, they would have said fast…

OPPO cheers for Team India with the ‘Black Version’ of OPPO F3

- The brand will be auctioning OPPO F3 Black BCCI Edition 
A new TVC celebrating OPPO’s collaboration with cricket and Team India

The camera phone brand OPPO, today launched a new version of the OPPO F3 - a new Black look priced at Rs 19,990 for the mid-range market. The recently launched OPPO F3 is the second in line dual front camera Selfie Expert after the F3 Plus. The F3 features a dual front camera - a 16-megapixel Selfie camera for individual selfies and a wide-angle lens for the group selfie. 

To cheer for upcoming Champions Trophy, the brand has also offered the black version which comes with a BCCI Logo, highlighting the OPPO and BCCI partnership. OPPO is the official sponsor of Team India, and by this association with BCCI the brand is looking forward to strengthening its relationship with the audiences especially the youth. The OPPO F3 BCCI Limited Edition will be auctioned one day before the India vs. Pakistan match, as a sign of its commitment to support Cricket in India and help young and upcoming cricketing talent in the country to grow.
 
On the launch of the black version of OPPO F3, Mr. Will Yang, Brand Director, OPPO India said, “The color ‘Black’ is synonymous with style and suave. With a stylish edge to the new OPPO F3, we aim to give consumers a chance to make a style statement. With this auction, we aim to contribute towards the growth of the sport in India. We are proud and honored to have this opportunity and be associated with the most loved sport in India.”

Celebrating its love for cricket and its association with BCCI, OPPO has released a new TVC cheering for team India. The TVC showcases OPPO and Team India’s passion for perfection. The TVC will be going live on air from June 1st, 2017.

Link to the TVC: https://youtu.be/gHOyLrzPqMM


Besides dual selfie camera, the OPPO F3 is also equipped with a 13 MP rear camera that has a 1/3-inch sensor and PDAF technology. The F3 is equipped with an octa-core processor, 4 GB RAM, and 64 GB ROM backed by the ColorOS 3.0, assuring a seamless and snappy performance. The embedded triple-slot card tray allows two nano-SIM cards and a microSD card to work simultaneously. The F3 gets a higher energy density 3200mAh battery which gives longer endurance. In the real use simulation test, it lasted for more than 15 hours.

Comments