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Showing posts from June, 2017

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The Five Characteristics of Successful Innovators

There is not much agreement about what makes an idea innovative, and what makes an innovative idea valuable. For example, discussions on whether the internet is a better invention than the wheel are more likely to reveal personal preferences than logical argumentation. Likewise, experts disagree on the type and level of innovation that is most beneficial for organizations. Somestudiessuggest that radical innovation (which does sound sexy) confers sustainable competitive advantages, butothersshow that “mild” innovation – think iPhone 5 rather than the original iPhone – is generally more effective, not least because it reduces market uncertainty. There is also inconclusive evidence on whether we should pay attention to consumers’ views, with somestudiesshowing that a customer focus is detrimental for innovation because it equates to playing catch-up, butothersarguing for it. Even Henry Ford’s famous quote on the subject – “if I had asked people what they wanted, they would have said fast…

Want to Speed Up Your Website? Try These 5 Cloud Server Applications

Find a hassle-free and budget-friendly cloud hosting service that fits your business.
If you’re looking for a way to boost your website’s page speed and stop losing potential conversions, you should consider a cloud server.
Cloud servers can help your site load faster by using high-performing servers, lightning-fast processors and high-quality solid-state drive (SSD) storage. By going with a cloud server application, you can boost your site’s SEO and customer satisfaction while letting the servers do all the work for you.
Most cloud servers also give you access to customer service resources to solve even your worst mistakes. Using a cloud server allows your hosting to grow with your business and stay secure. Here are five of the best cloud server applications you can use for an improved website. LCN
If you’re looking for a cloud server application that can give you high-performance hosting options without the high cost, LCN is the best option for you. LCN even offers free pure SSD storage …

10 Elements Needed to Create Effective Collaboration Between Your Brand and Your Influencer

Do your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone. Before you can agree on your collaboration terms, you need to find the rightinfluencer. This means doing your homework to ensure the chosen influencer is consistent with your brand's look, feel and tone. You can start by learning what other companies are doing. Research your competitors and look at other brands that aren't necessarily competition, but share a similar demographic. Lastly, analyze the performance of your current posts and establish which ones are doing best and explore why.
Once you've done your homework, get to learning! Ensure you and your marketing team know about the latest tools available on various social media platforms. Look at how several companies use them and implement this into your social media marketing plan.
Now that you know what works best for your industry and brand, you can create the brief for your influencer marketing campaign. It's…

Why Facebook and Google Want to Market Your Reputation Online

Social proof is critical when creating influence and trust.
Can I trust you? If I can trust you, I'll share a little secret with you. I want to buy from you! Of course, if I can't trust your business, I'm going to buy from a company that shows me I can trust them more than you.
This is the subconscious mind of your customers whispering to their conscious brain while visiting your website and deciding who is going to win their hard-earned money today.
It's harder than ever to earn the trust of a would-be customer, and the competition is only becoming more intense. With the entrepreneur being the new rockstar, starting your own business is almost as cool as being the lead singer or guitarist in a band -- almost. As a result, new businesses are opening their doors every day and looking to take your customers away from you.
With such fierce competition, how do you stand out in a competitive marketplace? One key strategy to focus on is to leverage the power of social proof by i…

10 Things You Must Do Before Quitting Your Job to Start Your Company

You have a dream but you need a checklist to achieve it. So you've decided you're ready to take the plunge, quit your job, and get your own company up and running. You have an amazing ">businessidea you are ready to launch. You're probably excited and nervous at the same time, which is perfectly understandable. If this is the case, you need to take a step back and remember that you simply can't walk into work tomorrow with your resignation letter.
Being impulsive could be a huge mistake so you need to create a list of the advantages and disadvantages you will face when quitting your job. If you decide it's still what you want to do, there are a few things you must put in place before you quit. 
To help you get ready before your big day of freedom, I've highlighted 10 things you should do before quitting your job and starting your own company.
1. Do research. Quitting your current job before getting your company off the ground may seem like the best option, b…

4 Lessons Learned in Getting Bank Financing

Lending isn’t quite as tight as it was after the recent economic downturn, but it’s still a delicate process. Many small- and medium-sized businesses find it difficult to obtain bank financing because they don't know how to navigate the process. But, if you’re persistent enough, however, raising the necessary capital is still possible. At Blank Label, we were offered over $500,000 in debt financing. To help you secure the financing you need, we’re going to share the four important lessons we learned about getting bank financing.
1. You might not need financing. The most important step in the process is figuring out if you even need financing. Moreover, make sure debt financing is right for you. If you don't have the cash-flow to support interest payments, but anticipate high future growth, equity financing might make more sense for you. At Blank Label, before we raised our debt, we firstraised a $1 million equityround. Some reasonable things to take out a bank loan for include co…

5 Easy Exercises to Find Your Brand's Voice

It's what every consumer should hear whenever and wherever they encounter your product or service.
Each day, consumers are bombarded with a cacophony of brands. Taglines and slogans shout from TV, radio and the Internet; they vie for attention on store shelves and billboards. It can be difficult for consumers to make sense of the noise, and it can be even more difficult for brands to be heard. Brands with strong, consistent voices are able to stand out from competitors and connect withconsumers. Your brand's voice is what every consumer should hear whenever and wherever they encounter your product or service. It is the voice that drives all content, from marketing materials tosocial mediaand customer service.
Who are you talking to? One of the first steps to shaping your brand voice is to identify the voice of your audience. If you're like many companies and have more than one core target audience, select an individual within each segment. Create personas for these individuals…