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Customers Can Now Purchase iPhone in a Beautiful New Finish & Contribute to the Global Fund to Fight AIDS CUPERTINO, California: Apple® today announced iPhone® 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminium finish, in recognition of more than 10 years of partnership between Apple and (RED). This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation. The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24. “Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPh

Telecom stores and boutique electronics retailers across South Korea flooded with Apple fanatics all day Friday in hot pursuit of the  iPhone 7 and iPhone 7 Plus, with lines of 200 at some of the biggest stores before opening hours. At a telecom megastore in Seoul’s downtown Gwanghwamun,  25-year-old Yoo Byung-moon  camped out for  four days  to be the first in the country to collect the most popular Apple phone in Korea yet, priced between 869,000 won and 1.28 million won (about $764-$1,125). Some reports  estimated total sales  at 300,000 units on opening day, whereas 10,000 units is considered a success in Korea. Other loyal fans who were quick enough to preorder early picked up their phones in a calm, orderly manner. James Oh, who has a Galaxy S series for work and iPhone for personal use, was one of the thousands to book an iPhone when preorders opened last Friday. The three major telecoms reported record preorders, double the demand for the iPhone 6 and selling out a

LG’s camera module maker, LG Innotek, has been struggling in 2016 due to a slowdown in smartphones worldwide. The company suffered an operating loss of 34 billion won ($30 million) in the second quarter, turning to deficit from a year ago. But it’s expected to rebound—thanks to Apple. One of the major improvements in Apple’s new iPhones is the camera setup. It’s completely redesigned, and upgrades include a wider aperture to take clearer photos in the dark, a 12-megapixel sensor that’s 60% faster, and, most significantly, the iPhone 7 Plus has dual cameras at the back—and LG Innotek is its exclusive module supplier. A close-up view of the iPhone 7 Plus’ dual cameras. (Photo credit: Josh Edelson/AFP/Getty Images) Cameras are becoming more important for smartphones, and it is also a profitable component to supply. Companies could invest into making better batteries or speakers, but those are only a fraction of the price of an iPhone, meaning less revenue for those parts s

As the hand-picked members of the world’s tech press walked out of Apple’s iPhone 7 launch event, they and countless more who watched online were busy working on the coverage of the event firstly in their heads, then at a keyboard, before hitting the digital presses. Balancing arguments and personal judgement, everyone will have had a different experience of the event. Personal decisions influence the coverage, an Apple event especially. It’s not just a matter of relaying facts, it’s about offering opinions and context. Given that, shall we ‘think different’ about Tim Cook’s event and have some fun? Rather than be guided by a single viewpoint, I shall leave it to you dear reader to decide what sort of coverage you’d like to read. At the end of every section, you can guide the tone of the next part of the coverage. Let’s start with a simple question. How confident are you about Apple’s future? Click here if Apple is going to continue to soar and remain untouchable… Click her