KACHARAGADLA

The apparent lack of interest in Twitter Inc by potential suitors may force the social media company to consider a route anathema to aspiring tech startups: a major restructuring and cutting some its nearly 4,000 employees. The popular but money-losing micro-blogging service spent aggressively on product development and marketing in recent years, betting that it could afford to post losses as long as it attracted new users. But that growth stalled this year after it exceeded 300 million active monthly users, less than a fifth of Facebook Inc's users and below Facebook's Instagram. Earlier this month, Twitter hired bankers to explore selling itself. Technology and media companies including Salesforce.com Inc, Walt Disney Co and Alphabet Inc's Google looked at the company but ultimately passed on buying it. The aborted sales process - and the company's strategy as an independent company - will be back in the spotlight when Twitter reports earnings on O

Jack Dorsey’s future as chief executive of Twitter will ride on the answer to a single question: Can he persuade the world’s Facebook-addled masses to take a fresh look at the bewildering 140-character messaging service that he helped found in 2006, a service that millions have already tried and abandoned? He is apparently keen to act fast. A day after  Twitter’s board announced the appointment of Mr. Dorsey as permanent chief executive , the company unveiled a long-awaited new feature aimed squarely at attracting people who now find  Twitter  too confusing to use. The feature, called Moments, tries to transform Twitter’s chaotic timeline into a series of narratives that are easily navigated by people who aren’t familiar with the service’s strange rituals. When you open Twitter on your phone or on the web, you will now see a new Moments section alongside the standard timeline. Tap it and you’ll be taken to a half-dozen or so headlines pointing to the big events currently bein