KACHARAGADLA

Making a media plan before a product launch or while rebranding will help you focus on your overall message so your presence is consistent, wherever your audience sees it. A media plan encompasses every outlet you’re planning to use during a campaign, from organic to paid. Follow along as we show you exactly how we create our media plans so you can create some brand-building magic yourself. Who Can Use a Media Plan? Everyone! Media plans are an idea l  way to organize all media outlets  while preparing for product launches, new campaigns, and general strategy changes . These plans help keep everyone aligned before content creation and any paid media spend begins. Above All, Remember Your Goal Before making any firm plans, know your goal. Your KPIs will determine how you use each platform, so don’t skip it. Do you want to increase awareness or grow your Instagram engagement by a certain percentage? Increase sales to X amount each month? Whatever your goal is, solidify it before moving o

Tips you can use next year to build your brand. If you aren't fully committed to building your  personal brand  yet, it's time to go all-in. I'm a huge advocate when it comes to personal branding -- it's how I built my first  marketing agency. I leveraged my personal  brand  and  bootstrappedits growth , allowing me to avoid taking out a business loan or giving up equity to an investor. To this day, I retain 100 percent ownership of every business I operate. When done right, you are able to establish yourself as an authority, create an authentic voice and attract business through transparency and expertise. I've discussed ways to  build your personal brand  in the past and mentioned some  online personal branding tools  that you can use -- and now I want to talk about effective strategies. I spoke with several  entrepreneurs  to come up with a list of a dozen ways you can elevate your personal brand in the upcoming year. 1. Launch a weekly email newsle

As a brand, social media is one of your biggest assets. Here's some advice from the experts at VSCO. As an  entrepreneur  or small-business owner,  social media  should be a top priority. From promoting your products to building a community to developing your  brand's voice  -- the benefits of having a solid grasp on your business's social media presence is essential to the success and appeal of your company. But don't worry, you don't need to spend thousands of dollars on fancy equipment or hire a third-party agency to do it for you. But that doesn't mean just throwing a bunch of random pictures up on Instagram either. Instead, it's important to be thoughtful, listen to your audience, learn a few quick and easy camera tricks (yes, you can use your smartphone) and eventually, build a voice, a community and a large following. To help you achieve all of these things, we've brought in some help from photography app  VSCO 's Kendal Kulley, an a

Having a distinct and recognizable brand voice can really give your business a boost. As a brand, it's important to have a distinct and unique  brand voice  so people recognize it. However, creating that brand is often easier said than done. But with a few quick and easy tips, you'll be well on your way to creating a strong brand voice for your company. For starters, evaluate your brand's current voice, and decide what you like and don't like about it. Also look at how your brand voice has evolved and what it looked like in the past. Asking yourself these questions can help: Has it been consistent? Does it align with your  core values ? Still not sure where to start? Look around for  inspiration  -- examining how your competitors are developing their voices can help you figure out the right tone for yours. Creating an outline of this ideal voice and the steps that you'll need to take to get there will help create a clear, concise and actionable plan. That

In a changing internet environment, new generic top level domains are on the rise. Here's how to snag one that'll make an impression. Domain names have been at the forefront of the digital experience for 20 years. They provide the real estate for businesses to build their online presence and provide doorways for their customers to find them. Now more than ever, choosing which domain names to own is a complicated and critical task for startups and seasoned businesses alike. This complexity can be attributed to the fact that most dictionary words in .com have been taken: According to the latest figures from Verisign,  close to 130 million  .com domain names are already registered. To add to the confusion, the internet space now has hundreds of new generic top-level domains, also called gTLDs. As we broaden from .com, .org, .net and .co.uk to .art, .blog, .google and .walmart, we open the doors to many new opportunities. Transforming cyberspace New gTLDs are in