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Creating a Media Plan for Your Brand

Making a media plan before a product launch or while rebranding will help you focus on your overall message so your presence is consistent, wherever your audience sees it. A media plan encompasses every outlet you’re planning to use during a campaign, from organic to paid. Follow along as we show you exactly how we create our media plans so you can create some brand-building magic yourself. Who Can Use a Media Plan? Everyone! Media plans are an idea l  way to organize all media outlets  while preparing for product launches, new campaigns, and general strategy changes . These plans help keep everyone aligned before content creation and any paid media spend begins. Above All, Remember Your Goal Before making any firm plans, know your goal. Your KPIs will determine how you use each platform, so don’t skip it. Do you want to increase awareness or grow your Instagram engagement by a certain percentage? Increase sales to X amount each month? Whatever your goal is, solidify it before moving o

Canva Recognized as “Overall Design Collaboration Company of the Year” in 2021 RemoteTech Breakthrough Awards

Annual Awards Program Recognizes Innovation in the Global Remote Technology Industry   Canva , the global visual communications platform, has won the 2021 “Overall Design Collaboration Company of the Year” award by  RemoteTech Breakthrough,  a leading independent market intelligence organization. The awards program, which honors the standout companies and services that enable distributed teams, recognized Canva for offering an intuitive end-to-end design collaboration platform that empowers teams of all sizes to streamline creativity.  “Today, almost all work teams are required to design, whether that’s a sales team creating a presentation, a marketing team creating a social post, or an internal communications team building a newsletter,” said Rob Kawalsky, Head of Product at Canva. “We are thrilled to be recognized for our continued investment in making design and collaboration across teams and timezones seamless. Canva is the only platform that encompasses the entire visual communica

Canva unveils a raft of new social media features

  Global online design platform Canva is leading the charge into emerging social networks, today announcing a raft of new social media features including the ability to plan and schedule content directly from Canva as well as new templates and publishing options for TikTok and Instagram Reels. With much of Canva’s early success and exponential growth stemming from the overwhelming need for a quick and easy way to create eye-catching social media content, the design tool is now used by more than 30 million people from 190 countries creating everything from t-shirts to presentations, videos, posters and more. As Canva continues to double down on its rapidly growing marketing suite, the company is looking back to its roots, today announcing a raft of new features to further empower content creators and small businesses using social media to connect with their communities. Available from today to Canva Pro subscribers and more than 60,000 nonprofit organizations as part of Canva’s Nonprofi

10 Tips for Creating the Perfect Social Media Content for Your Brand

As a brand, social media is one of your biggest assets. Here's some advice from the experts at VSCO. As an  entrepreneur  or small-business owner,  social media  should be a top priority. From promoting your products to building a community to developing your  brand's voice  -- the benefits of having a solid grasp on your business's social media presence is essential to the success and appeal of your company. But don't worry, you don't need to spend thousands of dollars on fancy equipment or hire a third-party agency to do it for you. But that doesn't mean just throwing a bunch of random pictures up on Instagram either. Instead, it's important to be thoughtful, listen to your audience, learn a few quick and easy camera tricks (yes, you can use your smartphone) and eventually, build a voice, a community and a large following. To help you achieve all of these things, we've brought in some help from photography app  VSCO 's Kendal Kulley, an a

10 Proven Ways to Make Millions on Social Media

Sales and marketing is a numbers game. With 2.5 billion people online and more added every day, are the numbers working for you? Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, marketers invested more money in digital advertising than television advertising. Today, the people are on social media platforms. Nearly  2.5 billion  people use at least one social media platform each month, and companies like Facebook intended to keep expanding their reach until the whole world is on a social network. For entrepreneurs and business leaders, the movement from traditional marketing to digital marketing represents a significant opportunity for anyone interested in created new pockets of revenue. Consider that last year  nearly $27 billion  was spent on Facebook ads. If you are able to master Facebook marketing for a niche market that spends one ten thousandth of $27 billion, the total addressable market is still worth $2.7 million. Thi

10 Proven Ways to Make Millions on Social Media

Sales and marketing is a numbers game. With 2.5 billion people online and more added every day, are the numbers working for you? Marketers go where the people are, and marketing dollars follow. Last year, for the first time ever, marketers invested more money in digital advertising than television advertising. Today, the people are on social media platforms. Nearly  2.5 billion  people use at least one social media platform each month, and companies like Facebook intended to keep expanding their reach until the whole world is on a social network. For entrepreneurs and business leaders, the movement from traditional marketing to digital marketing represents a significant opportunity for anyone interested in created new pockets of revenue. Consider that last year  nearly $27 billion  was spent on Facebook ads. If you are able to master Facebook marketing for a niche market that spends one ten thousandth of $27 billion, the total addressable market is still worth $2.7 million