KACHARAGADLA

You need more than one strategy. You need a strategy for every opportunity. Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you're peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible. However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a  converting offer ? Today, with so much vying for our attention from social media, to  search engine optimization ,  blogging  and pay-per-click advertising, it's easy to see why most are ready to pull their hair out.

2018 is just around the corner. Are you ready for it? The end of the year is quickly approaching --  the holiday season  is right around the corner and 2018 is just a few months away. Social media gives your brand an incredible opportunity to attract attention to your brand, provided you do it right. You either take full advantage of the opportunity or your competitors will. It's a constantly changing landscape, and it's time to start laying out your  social media marketing strategy  for the approaching year. In order to be successful, you need to know what the latest trends are. Staying ahead of the curve will put you in a much better position to capitalize as we head into 2018. Here are four social media trends you need to start focusing on immediately. 1. Chatbots have arrived. You need to master them. If you aren't familiar with chatbots, you need to learn how this technology  can greatly benefit  your social media marketing. Customer service has transit

In today’s workplace, diversity is more than just a buzzword; it’s a way to build a  stronger  business. At Pinterest, we understand that diverse teams yield  smarter , more innovative results, which are essential in the competitive, dynamic tech industry. With over 175 million active users worldwide, Pinterest thrives on providing users with relevant ideas: what to wear, what to cook, how to furnish your home, and where to travel. Pinterest’s fastest growing users are outside of the United States, and for current and future users, it’s important that the people building our product make it relevant to people of different ethnic, social, physical, and geographic backgrounds. But businesses have long struggled to increase diversity across all levels. For nearly a decade, I worked at  Catalyst , a nonprofit focused on helping women advance in the workplace, consulting with progressive companies who began investing in diversity initiatives in the ‘90s. The tech industry joined the d

Social proof is critical when creating influence and trust. Can I trust you? If I can trust you, I'll share a little secret with you. I want to buy from you! Of course, if I can't trust your business, I'm going to buy from a company that shows me I can trust them more than you. This is the subconscious mind of your customers whispering to their conscious brain while visiting your website and deciding who is going to win their hard-earned money today. It's harder than ever to earn the trust of a would-be customer, and the competition is only becoming more intense. With the entrepreneur being the new rockstar, starting your own business is almost as cool as being the lead singer or guitarist in a band -- almost. As a result, new businesses are opening their doors every day and looking to take your customers away from you. With such fierce competition, how do you stand out in a competitive marketplace? One key strategy to focus on is to leverage the power

You don't have to be Tinder to light a fire under your customer base, with word-of-mouth marketing tactics. Leave it to a dating app to demonstrate the instant success a creative social media marketing approach can bring to a new business. Tinder -- the location-based dating service that facilitates matchups between interested parties -- used a tactic best described as word-of-mouth advertising in a digital format To successfuly launch its app. In a recent   podcast , Tinder co-founder and CEO Sean Rad revealed that the company grew by 50 percent the day after it texted 500 individuals a link to its app. That tactic and other word-of-mouth campaigns grew Tinder's customer base from 20,000 to 500,000 users in less than a month. Clearly, entrepreneurs hoping to quickly reach and grow their own customer bases must embrace social media in all its forms. Social media's free word-of-mouth nature can attract and engage potential customers at a stage in the compan