KACHARAGADLA

Repeating the events of last year and showcasing their petty rivalry once again, Snapdeal founder Kunal Bahl and Flipkart founder Sachin Bansal had a verbal spat of words over investment giant Alibaba’s proposal to enter India directly. Sachin Bansal tweeted saying, “Alibaba deciding to start operations directly shows how badly their Indian investments have done so far" to which Kunal tweeted saying “Didn't Morgan Stanley just flush 5bn worth market cap in Flipkart down the (toilet emoji)? Focus on ur business not commentary :)” All humor and immaturity in washing dirty linen in public aside, the Tweets exchanged do highlight some valid points. Both arch rivals working in exactly the same industry already share a common ground of complains and have several issues that can be addressed. There is a lot of room for improvement and instead of focusing on taking jabs at each other, here are a few fields where technologically both giants can grow and mature at: Feedback

Amazon India has emerged as the top spender in the third quarter of 2015 Amazon, Flipkart, Snapdeal, Naaptol and a clutch of other e-commerce companies have been heavy advertisers across media, in regional as well as English language media, in the first nine months of 2015. A recent report by S-Group, TAM Media Research shows that IS-B2C (Internet Services and business to consumer) category has increased its ad spends by over 50 per cent in 2015 (three quarters), across all media. And Amazon India has emerged as the top spender in the third quarter of 2015. Between January 2015 and September 2015, ad volumes for online shopping companies have increased 62% for print, 78% for TV and 126% for radio over the same period in 2014   The number of online shopping advertisers has increased with the maximum numbers visible in print and radio; a rise of more than 32% is expected in the coming quarter (Q4 2015 over Q3 2015)   In Q3 2015 as compared to Q2 2014, Amazon