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Showing posts from August, 2017

Kacharagadla Featured Article

5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

The 4 Personality Types of Successful Entrepreneurs

Princeton University lecturers John Danner and Chris Kuenne explain what it takes to be an entrepreneur.
Every wonder if there was one type of entrepreneur who is the most successful? I have. So when two Princeton University lecturers came to the Greatness Studio to talk about their new book (about personality types of entrepreneurs), I had to ask. And they told me no, there’s not one. In fact, they’ve identified four successful entrepreneur types, and according to their research, each is equally effective -- but for different reasons. Of course I had to know more, and both John Danner and Chris Kuenne fascinated me with their explanations of these personality types. They identified which one I am right away and gave me great coaching on how I can improve my business strategy. They pointed out that it’s not enough to know your strengths in business -- you need to act on that knowledge, hire people who compliment you in those areas and build your team wisely. We talked about how to find the r…

Successful Business Transitions Start With Early Planning

Planning for a future business transition and assembling a team of seasoned professionals will help ensure a smooth, successful transfer. If you anticipate transferring your business privately to family members or employees, or if you are considering a sale on the open market, it's best to start planning for the transition sooner rather than later.
Ideally, the transition should be a gradual, multi-year process, due to the complexity involved in most business transition plans. For example, if you think you may be ready to exit your business in the next five years, now is the time to start that process. While that time frame surprises some business owners, taking a long-term approach allows for a well-thought-out transition.
Assembling a transition team. As a business owner, you know your business better than anyone. Because of this, some business owners make the mistake of thinking they can handle transitions on their own, without the help of professionals who specialize in taxes, bus…

One of Facebook's First Employees Explains Why Email Marketing Is Better Than Social Media Marketing

How you can take advantage when everyone else is focused on social. Noah Kagan was the 30th employee at Facebook, so he knows a little about social media. But, he might surprise you, because he doesn't say Facebook is the best way to market and connect with your audience. It isn't Twitter, Instagram or Snapchat, either. It's email. Email marketing can get lost in the mix when there are so many other marketing methods, but it shouldn't. Why? Because it can help you connect directly with your audience and, more importantly, it's algorithm-proof. With email, you don't have to worry about your post showing up in recipients' feeds or whether they'll even get a chance to look at your content -- it will just be waiting for them in their inbox at any time.  Click play to learn more about email marketing and the free tools you can use to improve your company's marketing campaigns. Mark Fidelman --entrepreneur--

Lessons On Sales And Customer Relationships: Be Quick But Don't Hurry

Legendary Coach John Wooden Would Use This Phrase To Motivate His Teams Growing up I often heard my dad say; “Be quick, but don’t hurry.” He was quoting the famous UCLA men’s basketball coach, John Wooden, who won a record 10 national championships in 12 years. I would have never guessed it at the time, but this lesson at an early age has proven foundational for all aspects of my life, especially when it comes to sales and customer relationships.
These words echo in my mind today as I think about how my dad tried to impart to my brother and me the value of a strong work ethic and persistence. It rankled him to watch a job done poorly just because someone was lazy and inefficient. He loathed a rushed process, cut corners, or when people scraped by doing the bare minimum.
Quick Communication Versus Hurried Responses Effective communication is key to customer relationships. It is what makes the difference between going quickly and hurrying. Responsiveness is good business, but true engagemen…

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