Creating a culture of innovation is flat-out hard work. What makes it hard work is that you have to be, in essence, focused on serendipity . The juxtaposition of “focus” and “serendipity” is paradoxical, and tricky to maintain as a frame of mind personally and in an organization. Even though it’s hard work, it’s not exceptionally complicated, but you’d be forgiven for thinking otherwise. When it comes to a culture of innovation, consultants and thought leaders have a way of adding more complication than clarity. Here, I hope to be an exception, with the following list of ways to break this down so you can get to work. 1. Honor Thy Accidents. While it’s great to hit what you aim for, to make the metaphorical slam dunk, success comes at least as often from responding well when your efforts land you somewhere other than your intended target. If that “somewhere else” is embraced by the public in a way that has commercial value, please stop thinking of it as an accident, somethi
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