It’s a buzzword being thrown around by business leaders quite a bit right now.
I’ve been paying attention to culture more and more, and I have come to believe that it is the most important factor in a company’s productivity, talent acquisition and retention, and even its viability. In a world where the war for talent is scaling up on a daily basis, building a healthy company culture can be the difference between getting by and getting ahead.
One of the key components of any great company culture, particularly newer ones, is the ability to turn on a dime. The start of has become a legendary case study in this. was stuck in Puerto Rico and trying to get to the Virgin Islands. There weren’t enough passengers to warrant the flight, so the airline cancelled his trip. Frustrated, he called around and chartered a plane (that he couldn’t afford at the time). He borrowed a blackboard at the airport, wrote “Virgin Airlines: One Way Ticket to BVI $39,” and carried the sign around in front of the folks whose flight had been cancelled. Branson now jokes that he sold out his very first flight. Not long after, he founded an airline that would be ridiculously committed to pleasing customers. Since then, Virgin Airlines has been known for hiring people who can make quick decisions and demonstrate agility. In an era when many of the larger airlines are tanking, Virgin has become a model of agility leading to profitability.
, a company that helps small businesses manage their finances, has also grown due to their agility. They realized that there was a need to equip banking institutions to train small businesses on managing their books.
3. Empowered Employees
4. Living Values
The secret to building that culture lies in daily “culture pushes” throughout the company.