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Showing posts from January, 2014

How To Negotiate A Job Offer

You can negotiate a job offer, and I hope you do. The negotiation doesn’t start when you get the job offer, though – it starts much earlier, when you first bring up the salary topic during the interview process. You’ve got to have a salary target in mind when you start a job search. That means you’ve got to know what you’re worth on the talent market, not in a general way but specifically based on your background and your geography. Use PayscaleSalary and Glassdoor to gauge your going rate on the talent market.  All three sites are free, but you’ll have to fill in a bunch of fields with personal data to get the personalized salary G2 you need. In a job search, you’ve got to price yourself like a house. Imagine going to look at a house for sale — you like the house, but there’s no asking price. The owner is puttering in the garden when you visit, and you ask her, “What do you want for the house?” She says “Make me an offer.” You’re going to make a lowball offer, of course – who woul…

The Role of Color in Branding (Infographic)

The color of your logo will determine how it is perceived. The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact, color is one of the biggest factors that marketers and designers take into account when creating a logo. Perception of color can change based on a person's age, gender, personality, income and other factors, which means marketers must understand who their target audience is and how they wish the brand to be perceived. A brand’s logo has the ability to drive purchasing decisions and increase its recognition. Color even triggers certain emotions in people. Red has been seen to trigger stimulation and appetite, as well as grab attention -- that’s why brands such as Frito Lay, Coca-Cola and Budweiser utilize the bright color. Blue creates a sense of trust and reliability -- seen in logos such as Facebook, CitiBank and Samsung. To learn more about the psychology of color in marketing, check out …