KACHARAGADLA

When you’re an entrepreneur, almost everything is a negotiation. You negotiate with everyone from clients to partners and even employees sometimes. Negotiation is a fundamental part of the entrepreneurial experience. Unfortunately, many entrepreneurs fall victim to mistakes that make them incredibly poor negotiators. Over my past five years as the CEO of  BodeTree , I’ve not only witnessed these mistakes play out; I’ve made a number of them myself. Fortunately, it’s never too late to identify these mistakes and change direction. Here are the top three reasons you’re failing as a negotiator, and how to overcome them. You’re greedy Nothing can derail a negotiation more quickly than greed. If one party pushes for too much or is too aggressive, the relationships between those involved grows sour, and the negotiation can go south. I’m a firm believer that there’s no such thing as “not personal, strictly business.” All business is personal, and emotions run high. It’s only natura