Skip to main content

Posts

Showing posts from December, 2016

Kacharagadla Featured Article

5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

Forget Your iPhone 7 Plus, Ignore The Galaxy S7 Edge, This Is Your Smartphone of 2016

To me, deciding on my 'Smartphone of the Year' is a curious challenge. The choice can't simply be 'the best phone' because everyone has a slightly different criteria for what makes the best phone. If I were to think about it empirically and go for the phone that fits the majority of people's criteria I wouldn't have the best phone, I would have 'the average phone of the year' that upsets the least number of people. For a smartphone to pick up my personal award it needs to say something about itself, about the manufacturer behind it, and it needs to reflect the smartphone industry over the last twelve months. So, with just a little bit of scene-setting and discussion about the phones I'm placing in third and second place, let's find out my smartphone of 2016. Third Place: Jolla C, by Jolla I've known that the Jolla C would be in the running for a long time for the award, because for the middle six months of the year it was the perfect use…

8 Moments In 2016 That Changed India's Startup Ecosystem

Indian Prime Minister Narendra Modi gestures as he speaks during an event to launch an initiative to bolster start-ups in New Delhi on January 16, 2016 As we stand at the cusp of 2017, it's time to gather one’s thoughts regarding the year that passed us by. For startups in India, 2016 proved to be the year for consolidation and transition, where entrepreneurial mindset metamorphosed from a gold rush-like mentality into an ecosystem where preference is being given to quality over quantity. Even though the velocity of capital flowing in has slowed down, the quality of work being completed with was a tad higher. The spectrum of innovation by startups expanded across many verticals of the Indian economy. During the year, Indian startups experienced numerous moments that made this ecosystem vibrant and tested its inhabitants for survival; this resulted in a year that was rather a memorable one. Startup and Standup India This scheme was launched amidst a lot of fanfare on 16 January 2016…

3 Things Every Entrepreneur Should Do Before 2016 Comes To A Close

Now that Christmas is over, we find ourselves in the strange no-man’s-land that exists between the excitement of the Holidays and the start of the new year. Offices are closed, clients are on vacation, and entrepreneurs are often faced with the strange and frightening prospect of free time. If you’re like me, you might find adjusting to this excess of free time a little frustrating. After all, any disruption to a well-established routine can cause heartburn for Type-A personalities. Well, fear not my fellow Type-A entrepreneurs. I have the solution to this pernicious problem. Over the years, I’ve found that the trick to making the most of this week is to approach it with a sense of purpose, putting real effort into relaxing and recharging. Go offline Real relaxation is difficult to achieve, due in no small part to the constant deluge of information to which we subject ourselves. Email, text, Slack messages, and social media notifications fire off in a regular cadence, constantly demanding …

4 Simple Tips for Finding Your Brand’s Voice

Having a unique company voice has become more important in recent years. Companies big and small struggle to find the right tone of voice to use on social media, in content marketing campaigns, in advertisements, when being interviewed by the press, and even in personal interactions. Anything that negatively affects the overall brand voice is problematic. Whether it’s a leaked video of a CEO arguing with an employee or a spokesperson for a brand making bigoted comments online, everything public about your company can affect its reputation.
How important is finding the right brand voice? Every company must determine the right tone to set for themselves. While beer companies can get away with humorous advertising and social media campaigns, security companies would be panned for using that tone since most people don’t find the idea of having their identity stolen funny. Some companies are good at taking advantage of trending topics and current events by using them in their social media an…