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Why My Startup Is Betting On 'Returnships' To Help Women Restart Their Careers

Like most CEOs in growing companies, one of my chief concerns has always been talent. I thought about all parts of the employee lifecycle. I obsess about finding great people, making them successful, developing their skills, and retaining them for the long haul. Research has long shown that more diverse teams produce better business results. Outside of work, I started to notice something as I entered my 40s – female friends and colleagues were leaving their careers for a period of time to focus on their children and finding it difficult to restart their careers. Their attempts were thwarted by bias from recruiters and hiring managers who were reluctant to consider a candidate with a career gap or someone who wanted something less than a full-time role. So we decided to launch an experiment at Return Path. Our CTO and human resources leaders convinced me that we could find success by building a new kind of internship program aimed specifically at women looking to restart their careers…
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181 Top CEOs Have Realized Companies Need a Purpose Beyond Profit

On August 19 the Business Roundtable issued an open letter titled “Statement on the Purpose of a Corporation.” One of the preeminent business lobbies in the United States, the Business Roundtable (BR) includes the CEOs of leading U.S. companies from Apple to Walmart. Sandwiched between the spare title and 181 signatures was a one-page declaration that ended as follows: “Each of our stakeholders is essential. We commit to deliver value to all of them, for the future success of our companies, our communities, and our country.”
On its own, this sentence is indistinguishable from the anodyne commentary that fills the annual reports of many Business Roundtable members. For those actively following this topic, however, it represents a very public rebuke of the Milton Friedman worldview that guides business decisions behind closed doors. Friedman, the renowned University of Chicago economics professor, penned a famous 1970 New York Times essay, “The Social Responsibility Of Business Is to Inc…

4 Ways Google Search Can Help You Achieve Your Marketing Goals

Google Ads Google Ad extensions are a great way to add key descriptive text without taking up space in your actual ad and improve your quality score for even better results. It’s a win-win right?
Google Maps Is your business discoverable on Google Maps? For small businesses, adding detailed information and the use of strategic keywords can be helpful for a better location optimization.
Google Ranks SEO is vital for moving up in Google rankings. To climb up the ladder, incorporate top keywords in page titles, meta tags and focus on consistently delivering relevant content.
Backlinking If SEO is the the only strategy you have, it is the right time to change that. Start adding backlinks to your content. Quality backlinks can further increase your brand authority. 

How Great Companies Think Differently

It’s time that beliefs and theories about business catch up with the way great companies operate and how they see their role in the world today. Traditionally, economists and financiers have argued that the sole purpose of business is to make money—the more the better. That conveniently narrow image, deeply embedded in the American capitalist system, molds the actions of most corporations, constraining them to focus on maximizing short-term profits and delivering returns to shareholders. Their decisions are expressed in financial terms. 
I say convenient because this lopsided logic forces companies to blank out the fact that they command enormous resources that influence the world for better or worse and that their strategies shape the lives of the employees, partners, and consumers on whom they depend. Above all, the traditional view of business doesn’t capture the way great companies think their way to success. Those firms believe that business is an intrinsic part of society, and th…

A lack of Support and Sponsorship is Keeping Women from Advancing into Leadership

Too few women are reaching the top of their organizations, and a big reason is that they are not getting the high-stakes assignments that are prerequisite for a shot at the C-suite. Often, this is due to a lack of powerful sponsors demanding and ensuring that they get these stepping-stone jobs. Ensuring that women get the sponsorship they need to move up has proved elusive for most organizations. Many companies have halted formal sponsorship programs, citing push back from executives who feel they are being asked to advocate for people they don’t know well or don’t think are ready. This isn’t a reason to give up on sponsorship; it’s an opportunity to reinvent how we approach it. Sponsorship is rarely something you simply turn on and off.  Rather, it’s a relationship, one that has evolved from lesser to greater trust and public commitment.
Let’s first refresh our memory about why sponsorship matters.
The vast majority of CEOs come from line positions — positions with authority over major …

Twenty Smart Business Buzzwords

Some words may grate on your nerves, but business leaders are still using "disrupt," "synergy" and "ideate." You should too.
Spend any amount of time in a corporate environment and you'll likely notice there are some words that seem to come up on a daily basis. Certain verbiage becomes part of the corporate culture and soon, you may feel as if you need to use it to fit in. While they can change from one day to the next, most corporate buzzwords have a positive meaning. They're used to boost morale and motivate everyone involved in the conversation. Here are 20 of the top business buzzwords that you should make an effort to work into your vocabulary. 1. ImpactImpact is a powerful word that has become a favorite of business professionals. Grammarians argue that the word is being used improperly, urging you to use "affect" instead, but businesses love it. 2. Corporate SynergyHalf of the people who use this term likely don't even know what i…