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Showing posts with the label marketing Marketing Strategy. Marketing Team

The Best Teams Hold Themselves Accountable

Want to create a high-performance team? Want to limit the amount of time you spend settling squabbles between team members? It turns out those two issues are closely related: Our research shows that on top-performing teams peers immediately and respectfully confront one another when problems arise. Not only does this drive greater innovation, trust, and productivity, but also it frees the boss from being the playground monitor. I first saw the connection between high performance and peer accountability years ago when consulting with a very successful financial services company. It had an unparalleled return on capital, breathtaking sales growth, and the highest customer renewal rate in the industry. In my first face-to-face meeting with the CEO, whose name was Paul, and his direct reports, I committed a major faux pas. I discovered halfway through the meeting that I was calling the wrong guy, “Paul.” It was an innocent mistake. When it was time to begin, one member of the executive tea

Use Data to Accelerate Your Business Strategy

Thirty-five years after Robert Waterman’s observation in In Search of Excellence that companies were “data rich and information poor,” little has changed. For sure companies are “data richer,” having exponentially more data at their disposal. But they are still information poor, even as leaders have implemented a wide array of programs aimed at exploiting data. Most still struggle to build data into their business strategies and, conversely, to align their data efforts to the needs of the business. There are a host of reasons, from lack of talent to unreasonable expectations to culture. Solving these problems is essential for those that wish to unleash the power of data across their organizations. It should come as no surprise that data is not yet strategic for many organizations. Business is already complex enough: When setting a company strategy, there are customers to satisfy, competitors to fend off, uncertain regulatory environments to accommodate, and skills gaps that must

3 Social Media Marketing Tactics to Help Improve Your Conversion Rates

Social media is in virtually everyone's hands at this point. And that pun was intended. Social media is in virtually everyone's hands at this point: With a phone or tablet, you're connected. In fact,   there are 2.3 billion active users   on social media presently and those numbers are on the rise. This is great news for any business owner who is social media savvy. It means that as the number of people logging into social media increases, so does your potential client base. But, there's a problem: How can you convert these social media users to become your clients? The answer is simple: With an effective social media marketing strategy, you can increase your conversions and boost your sales or signups. But, first you must acquaint yourself with the tips, tricks and tactics to make high conversion rates a reality. Here's how you can get started. Boost engagement. It's called "social media": You're expected to   socialize . Tha