Social media is in
virtually everyone's hands at this point. And that pun was intended.
Social media is in
virtually everyone's hands at this point: With a phone or tablet, you're
connected. In fact, there are 2.3
billion active users on social
media presently and those numbers are on the rise. This is great news for
any business owner who is social media savvy. It means that as the number of
people logging into social media increases, so does your potential client base.
Here's how you can get started.
Boost engagement.
It's called "social media":
You're expected to socialize. That's why encouraging
engagement is key for an effective marketing campaign. It will help you build
the know, like and trust factors that will make people convert.
Tech marketer Daniel Wallock, at Wallock Media, captured the
true essence of social media in a reference to Snapchat. "Using an
ephemeral environment as a means to lure people into sharing their most
intimate moments, Snapchat brings out what social media is best at,"
Wallock wrote, going on to say what that is: "getting people to speak
their mind through fleeting images before a sea of disparate social
connections."
In other words, if your posts, images
or videos aren't getting people talking, then you're going to have a hard time
getting them to buy.
If,instead, you create engaging posts,
you give your target audience the opportunity to interact with you, and of
course, get to know you better in the process. In fact, that kind of
interaction creates a bond such that the next time you make an offer, your
audience will be more prone to going for it.
Give tons of value.
You should be interacting with your
target audience and building relationships with them. The next thing to do is
to establish yourself as the go-to person in your niche, the person your
audience looks up to for answers to their questions and solutions to their
problems.
To achieve this, give a lot of
value-packed content on social media. By value, I mean useful information that
your audience is looking for that will give them results.
Whether that means a tip, a hack or a
link to one of your tutorials, make sure it's something your audience will
learn from. Valuable content gets shared a lot. This will help increase your
reach.
Sharing valuable content boosts your
conversion rates because the valuable information lets your audience know that
you are an expert in your field. This in turn breeds trust and trust and is
what will keep them coming back every time.
Kit up! Get the right
tools.
Ever heard of the saying,
"Consistency is key"? Well, when it comes to social media,
consistency is absolutely non-negotiable. Your marketing depends on it. In short,
you need to be constantly in touch with your target audience. That proximity
keeps them in mind of you, your brand and your offering.
However, be subtle about this: If
you're going to show up three or more times a day 24/7, you'll definitely burn
out at the end. So, rhink about soliciting a bit of help.
Make friends with scheduling tools
like Hootsuite, Buffer or MeetEdgar to
help you maintain that consistency. You can create your content in batches and
schedule it ahead for the week, while you can focus on other marketing efforts
and save time.
Another tool to have under your belt
is one that will help you track your conversions. The first one on this list is Kissmetrics. This is a
robust analytics platform that will help you track who goes to your site and help
you determine your conversion rates from each social media platform you use.
While you're at it, make sure to take
a look at Cyfe and Click. Cyfe will give you
more detailed information on the rate at which your content is being shared on
social media. It also has really fantastic social media tracking features that
will let you know how much engagement you get on your social media platforms.
Click, on the other hand, will help you boost your conversion rates.
Of course there are a whole lot of
other tools out there to help marketers improve their conversion. Don't be
afraid to test them out and stick with the ones that give you the best results
and help you feel comfortable with.
- Toby Nwazor
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