KACHARAGADLA

How to stand out in a crowded industry. In a point-and-click age, almost anyone can manage a decent photo. Heck, I know people using portrait mode on their iPhones trying to turn their tap-to-focus "skills" into a side hustle. But, if you want to start and grow a photography business and have a chance at making a name for yourself in the industry, you must look beyond the picture. According to  IBISWorld , the photography industry has grown 1.7 percent in the U.S. in the past five years, presenting itself as a $10B industry with 235,000 jobs and 195,000 registered businesses. And slow, but steady growth is anticipated in the coming years. If you want to make some headway in the photography space and be more than a part-time face behind the lens, it's important to have perspective. Your own perspective, that is. To help you figure out that unique angle, here are some pieces of advice from the artist behind arguably one of the most well-recognized perspectives of

A photo taken by But Natural Photography’s Sujata Setia. Photo courtesy of Sujata Setia. With the onset of e-commerce platforms, new avenues have opened up for the average Indian consumer to simplify buying photography equipment – something that wasn’t possible for many ten years ago. As demand spikes, does this make now the time for entrepreneurs to cash in on the new phenomenon of the photography business? Six years ago Indian papers were reporting on the sudden rise in popularity of photography as art, something art-loving Indians had never before considered as an alternative to the country’s well-established love of paintings, and indeed it was the talk of the galleries: were photographs the new thing in high-value works of art? Today, the market has moved beyond being a simple buyer’s market for finished works. People want to learn how to take their own photos. And they’re willing to pay. “The European market started to saturate,” says But Natural Photography’s Sujat