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Showing posts from January, 2013

Kacharagadla Featured Article

5 Ways to Validate a Business Idea, Right Now

Don't let your day job or lack of capital stop you from finding and testing a business idea. Here's how.
Last year, I embarked upon a personal challenge to validate a business idea in 30 days. To make it even more difficult, it was a random idea chosen by my readers. They asked me to do it without using my existing website, traffic and business connections and without spending more than 20 hours per week on the project. On top of that, I limited myself to spending no more than $500 validating this idea. The experiment was a success.In just two weeks, I built an email list of 565 subscribers without having an actual website. Then, I reached out to a handful of those subscribers and pre-sold 12 copies of a book that didn't even exist yet, all in less than 30 days. I wrote about the experiment in real-time with in-depth weekly updates, successes, failures and lessons learned along the way, right here in my validation challenge. Today, I want to share with you the five most effect…

The Basics of Branding

Learn what this critical business term means and what you can do to establish one for your company. Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand strategy gives you a major edge in increasingly competitive markets. But what exactly does "branding" mean? How does it affect a small business like yours? Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be. Are you the innovative maverick in your industry? Or the experienced, reliable one? Is your product the high-cost, high-quality option, or the low-cost, high-value option? You can't be both, and you can't be all things to all people. Who you are should be based to some extent on who your target customers want and need you to be. Th…

Five Signs You're Too Smart For Your Job

Human beings are creatures of habit. We can fall into ruts very easily.
One of the easiest ruts to fall into is to stay in a job too long, way past the point where the job holds any new challenges or learning experiences.
We can see why people stay in their jobs too long. It’s a pain in the neck to change jobs for one thing, and we also wonder “If I take a new job, is it going to be a move out of the frying pan and into the fire?”
The problem with that thinking is that we forget one vital point. The process of looking for a new job and getting it is an important learning experience in itself. Staying put in a job that requires nothing of you intellectually or creatively is not a disservice to your employer (as long as you’re doing your work) but it is a disservice to you.
You deserve a lot more from a job than just a paycheck and a place to go during the day. You deserve to have meaty problems to solve and smart people around you to collaborate with. You deserve something fun and creative…