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Showing posts with the label PLIM

Social Media Trends to Look Out For in 2016

Digital marketers keep on looking out for new trends emerging every year to tap into the vast unexplored market. If we look at a potential customer, he/she is networking into an array of social channels, through multiple devices and platforms in one or the other way. Businesses try hard to engage and grow consumers through these mediums. Here are a few social media trends expected to make impact this calendar year. Snapchat: This app has taken the world by storm, and is a powerful social networking channel for businesses looking to engage the millennial generation. The digitally savvy audience has already started sharing pictures, videos and other media with this app. The selling point of application for businesses would be the feature where it provides an expiration date to the content you post, which the audience are attracted towards. Such types of custom content, which run only for a defined period of time in the form of teasers, trailers about upcoming products, would su

How Do You Bring Investors Into Your Business? Very Carefully.

As part of his tax and legal tips video series,  Entrepreneur Network partner Mark Kohler  today talks about techniques to get investors onboard when starting your business. He say that it's paramount that you understand the terms you're using when you're bringing others into the mix and using their money to get started.  Watch the video to learn the subtle differences between lenders, investors (silent partners especially) and partners before you approach them with your game plan, and check out Kohler's new book,  The Tax and Legal Playbook , at Entrepreneur's online bookstore. 

In Business, Risk Never Goes Away, It Simply Evolves

One thing I’ve learned along my entrepreneurial journey is that business is evolutionary. Risk in particular, never really goes away. In just evolves and takes new and different forms. To understand the evolutionary nature of risk is to understand the lifecycle of your business. Good leaders understand the how risk changes and can focus their skills and efforts accordingly. While there are an infinite number of different risk phases that business will go through over the course of its life, I think that there are three main “epochs” to which every business owner can relate. Each has its set of challenges and opportunities, and it’s incredibly important for entrepreneurs to recognize where they stand about them. Existential Risk The first risk epoch is existential in nature. This occurs during the early stages of business when entrepreneurs have to prove out the viability of their product or service. During this period, the primary focus of the business is the determination of w

Andhra Pradesh CM Chandrababu Naidu launches Fiber Grid Project in Vizag

The AP FiberNet will give connection at Rs.149 per month for an 15 Mbps line to 1.3 crore households. Officials will get 100 Mbps connection at Rs.999 per month. Andhra Pradesh will usher in a revolution in the form of knowledge power, said Chief Minister N. Chandrababu Niadu launching Fiber Grid Project in Visakhapatnam on Thursday. It will be a trend-setter and is the first step towards that, said the Chief Minister. He said that smart classrooms will be a reality, and e-learning will be make studying easy. After launching the Fiber Grid project being implemented at a cost of Rs.333 crore, the Chief Minister spoke to students of Parawada Zilla Parishad School. A 10th Standard student Prasanti, said net connectivity will help them study well. The officials also showcased its usefulness in the field of Telemedicine by connecting the Primary Health Centre of Sabbavaram with doctors of King George Hospital here. "Its amazing to watch. Andhra Pradesh is pio

Listening Is an Art, and Mastering it Will Make You a Great Leader

Wise businesspeople and leaders listen carefully. They listen to their peers, they listen to their staffs and they listen to their friends and family. Carefully listening is especially important during business meetings. Many managers and leaders act as though they’re listening to their teams when they’re not. Often, the words spoken in meetings fall on deaf ears. Listening is an art, after all, and not everyone knows how to do it properly. But if you can master the art of listening, you’ll improve your leadership and business skills. A wise business leader knows how to listen and actually hear what others are saying. Epictetus, the Greek philosopher wrote: “We have two ears and one mouth -- for a good reason.” It’s more important to listen than it is to talk most of the time. How else can you learn about what needs to be done to improve a situation? No one ever stops growing and evolving in his or her business and one of the ways to learn is by listening to others. Ask

The 7 Qualities of People Who Are Highly Respected

Respect is something not automatically given. It must be earned. When you’re in a leadership position, it is imperative that the people with whom you work respect you. They might respect your work habits, your intelligence, or your ability to close a deal. Yet, there’s more to respect than that. If you can earn their respect as a person,  then   you’ve really won the game. Here are some tips for earning more respect. 1. Be polite. Always be polite to  everyone  you meet during the day, from your family members to your co-workers, to the checkout person at the grocery store. Give others the same respect you’d like to receive yourself. Seek out actions you can take to offer politeness. Open the door at the coffee shop for the person behind you, or let the person with one item go ahead of you in the grocery store. Say please and thank you whenever possible. 2. Act respectfully. Eliminate disrespectful behaviors such as rolling your eyes, interrupting or talking negatively ab

Andhra Pradesh CM gets positive signals from U.K. companies

Chief Minister N. Chandrababu Naidu met London Stock Exchange CEO Nikhil Rathi during his visit to London on first day. The Chief Minister held a discussion on financial district and development of world-class infrastructure in Amaravati with its representatives. Mr. Rathi informed Mr. Naidu that more than 500 companies with a total market capitalisation of $ 2 trillion were listed on the LSE. Mr. Rathi offered to work with the State government to help raise funds for Amaravati. During a meeting with representatives from Canary Wharf, the Chief Minister invited them to be partners in the development of Amaravati. Canary Wharf, being a major business district in the United Kingdom, he asked the delegation to adopt best practices to make Amaravati a hub of bustling financial activity. Later, the Chief Minister and his team participated in a presentation on UK smart city expertise. Greater London Authority, RICS, Aecom, Benoy, Arup, Mott MacDonald, Mace, Gleeds, Catapult, S

Like a fish

I started taking swimming lessons because I wanted to become a good swimmer. Initially, I thought swimming was easy, but it was not so. I cried on the first two days. I began swimming lessons in the three feet pool and learnt how to float. After two days, I learnt how to flap my legs and then moved on to the five feet pool. Now, I am a good swimmer. I have even got an annual membership in the club. Easy steps to learn: 1. Believe you can do it. 2. Practise — it makes one perfect. 3. Start small and then move toward bigger things. Step-by-step progress will bring out great possibilities in you. I felt ecstatic that I am finally able to swim.

The 5 Characteristics of True Entrepreneurs

Most entrepreneurs are cut from the same ambitious, risk-taking cloth. Foregoing the stability of a 9-to-5 job is certainly not for everyone. If you own a business or are thinking about creating one, you’re probably curious about what sets entrepreneurs apart from everyone else. Below are five traits that typically unite entrepreneurs. 1. Your business is your dream. For many people, simply having a rewarding job is enough. Some of the most ambitious individuals, men and women intent on reaching the top of their chosen fields,  aren’t necessarily entrepreneurial-minded . There’s nothing wrong with craving the stability that comes from working for someone else. But to be an entrepreneur, the motivation needs to come from within. Creating something from scratch requires unwavering belief in yourself and your business. Your goals for your business and your dreams for your life need to be, if not one and the same, then intertwined. Otherwise, it’s hard to find the will to keep

15 More Reasons To Hope We'll Learn A Bit About This World

Friday was another day of rampant bloodshed and injustice in many parts of the globe, and a great one for international journalism on offer to the U.S. The reason to be upbeat was the annual awarding of 15 working scholarships by the Overseas Press Club of America to early-career talents who are going abroad (in nearly every case, doing so again) to provide coverage of the world, for better or worse. Whether as reporters, photographers or both, they are committed to being the eyes and ears of an informed public. The determined optimism of this annual event, held in New York by the OPC Foundation (disclosure: I am treasurer of the Club), was as always a brave face on a craft that is under siege from many directions, including the increasingly precarious finances of serious media and the blatant know-nothingism of broad swaths of the U.S. population. Real courage, however, is represented in the willingness of accomplished millennials to risk a field with little promise of good

Chennai Pharma Entrepreneur Braved Odds To Sell Meds In Latin America

When C.C. Paarthipan, a first-gen pharma entrepreneur, listed his tiny Chennai company, Caplin Point Labs–with revenues of less than $1 million–it was oversubscribed 117 times. He raised about $900,000 in the 1994 IPO and deployed it in a formulations plant in Pondicherry. But in just a few years the company got mired in quality-control issues; consignments were rejected, and it became a penny stock. “I couldn’t pay my sons’ school fees–my company had become a non performing asset,” recalls Paarthipan, 62. “That’s when I took the risk of going to places where most people fear to go.” He packed his bags and left for Africa and then Latin America. He braved the weather, the food, guns, drug lords and competitors to set up a base. He networked with importers and pharmacies to forge deals in these semiregulated markets, which lack the stringency of the U.S. market. The early move to Latin America has differentiated Caplin because small Indian pharmas that choose to export typic

5 Branding Strategies for Smaller Online Retailers

Just about 10 years ago, at a time when in-store purchases still dominated retail sales, some sceptics believed that e-commerce was just hype and the bubble would burst anytime. 10 years later, the bubble only seems to be getting bigger. Worldwide e-commerce sales was   estimated at USD 1672 million in 2015,  and is expected to cross USD 1672 million in 2019. Alibaba, an online marketplace, claims to have over 300 million customers. Amazon’s annual revenue is over $67 billion, Apple made over $ 10 billion in revenues in online sales. Even brick and mortar stores like Walmart, and Staples clock annual revenues of over $10 billion just in online sales, according to a report on  Insider Monkey. E-commerce now seems to be dominated by some large players who control a major share of the online market. Now, how can smaller online retailers compete with the big guys? Here’s a list of branding strategies for smaller e-commerce businesses: #1 Money back guarantee In th