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Showing posts with the label Hard Success

Easy Startup = Hard Success

Running a successful business isn’t rocket science. If it were, we wouldn’t have a thriving corporate world. But it’s not as easy as falling off a log, either. If that were true, we’d all be swimming in dough and having the time of our lives, which we’re not. If your work feels too easy, you’re going to have a really hard time making it. What about all those twenty-something millionaires you read about? You know, the self-proclaimed gurus and experts with all the nifty articles about 5 habits, 7 hacks, or 10 quotes that will take you straight to the land of unicorns? I’ll let you in on a little secret: They’re all full of it. No kidding. Somewhere between Elon Musk working 100-hour weeks running two companies and laying on a couch with a MacBook on your lap is the sweet spot for entrepreneurial success. And the closer you come to the former, the better your chances of actually making it. The tradeoff for business success goes something like this:  The easier it is to get star